Marketing Specialist, UC College-Conservatory of Music
University of Cincinnati
Application
Details
Posted: 05-Nov-25
Location: Cincinnati, Ohio
Internal Number: 100362-en_US
Current UC employees must apply internally via SuccessFactors
Next Lives at the University of Cincinnati
Founded in 1819, the University of Cincinnati ranks among the nation?s best urban public research universities. Home to more than 53,000 students, 12,000 faculty and staff, and over 350,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called ?the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $88.8 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.
UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC?s success.
Job Overview
Provide support for the University of Cincinnati College-Conservatory of Music?s marketing and communications initiatives, including content creation and monitoring engagement with target audiences.
This position will primarily be responsible for developing, implementing and revising marketing campaigns and marketing materials to support CCM?s academic offerings and public performances. This position will develop content and then manage and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM?s Director of Marketing and Communications.
Essential Functions
Plan, manage and track advertising placements and ad campaign performance for both CCM?s academic offerings and its public performances. Monitor and evaluate campaign performances, recommending changes as needed. Following the completion of campaigns, compile and report marketing data related to advertising and marketing activities.
Conduct market research and generate leads to optimize performance.
Work with leadership in CCM?s Box Office to institute audience feedback surveys. Analyze survey results and provide recommendations for marketing optimizations to improve ticket sales performance.
Manage and assess college?s analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Develop customer and department profiles based on data analyses.
Provide recommendations on campaign-specific ad spend budgets to CCM?s Director of Marketing and Communications.
Create and maintain social media content, including organic social media content and boosted/paid social media marketing campaigns. Analyze engagement metrics and develop strategies to optimize content and experience on various social media platforms.
Create targeted eblasts and e-newsletters.
Assist with other brand storytelling, web content management, and promotional efforts as needed.
Follow all appropriate university purchasing procedures when making ad buys. Coordinate any necessary bidding processes regarding advertising and promotional materials.
Monitor campaign-specific expenses to ensure all marketing/advertising activities stay within budget parameters. Complete expense reporting for all marketing expenses and ad buys.
Recommend cost containment proposals where applicable.
Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
Bachelor's Degree
Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements
Required Experience
One (1) year of experience in development and implementation of marketing and/or advertising plans.
Additional Qualifications Considered
Experience with Adobe Experience Manager
Experience with Google Ads and Google Analytics
Experience with Meta/Facebook Ads Manager, TikTok Ads Manager and other social media advertising and digital advertising platforms.
Experience with Constant Contact or similar email marketing platforms
Experience with SAP Concur Expense Management Software, or similar expense reporting programs
Knowledge of Adobe Creative Suite software.
Understanding of Web Content Accessibility Guidelines (WCAG).
Proficiency with SEO tools
Familiarity with AP Style
Superb verbal and written communication skills
Strong interpersonal skills
Strong problem-solving skills
Ability to work well in a team environment
Strong time management skills
Excellent multitasking skills
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Ability to prioritize tasks and meet deadlines
Physical Requirements/Work Environment
Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits Link) Highlights include:
Comprehensive Tuition Remission
UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
Robust Retirement Plans
As a UC employee, you won?t contribute to Social Security (except Medicare). Instead, you?ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14?18% of your salary based on position.
Real Work-Life Balance
UC prioritizes work-life balance with a generous time-off policy, including:
Vacation and sick time
11 paid holidays and additional end-of-year paid time off (Winter Season Days)
6 weeks of paid parental leave for new parents
Additional Benefits Include:
Competitive salary range of $52,000 - $55,560 based on experience
Comprehensive health coverage (medical, dental, vision, prescription)
Flexible spending accounts & wellness programs
Professional development & mentorship opportunities
UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents
Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider ?easy apply? applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at jobs@uc.edu.
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.