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Carnegie Mellon University
Pittsburgh, Pennsylvania
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California State University, Fullerton
Fullerton, California
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The University of North Carolina at Chapel Hill
Chapel Hill, North Carolina
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Sr. Director, Marketing
The senior director for marketing serves as a senior leader within University Communications, overseeing UNCG’s integrated marketing strategy and execution across institutional channels. Reporting to the vice chancellor for strategic communications, the senior director leads the University’s advertising and sponsorship program, manages marketing analytics and applied SEO, and provides actionable insights to support data-driven decision-making. This role is responsible for ensuring that UNCG’s marketing strategies are coordinated, research-informed, and aligned with institutional priorities. The senior director oversees paid media campaigns, brand management, social media strategy, creative services, licensing and
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