Summary: Responsible for leading various marketing initiatives and coordinating game day atmosphere and fan engagement at all athletic events. Works with team and support staff to create and implement annual ‘Sales, Marketing, & Communications’ plans and coordinates on-field contests, spirit group performances, etc. Manage ICA’s relationships with several constituents across campus and throughout community. Essential Functions: • Event management—game coordination of promotions, spirit groups & band, development of game script, coordination of all promotions and give-a-ways, staff and manage game/promotions staff for home events. • Oversee and manage the Creative Services and Video Services departments to ensure brand cohesion for the athletics department. • Collaboration with studen