About Hudson Lab School

Hudson Lab School is a progressive, project based K to 8 independent school in Hastings on Hudson, New York. Founded in 2017, the School is known for its interdisciplinary, real world learning experiences, deep emphasis on student agency, and a strong commitment to social emotional learning alongside rigorous academics. Hudson Lab School educates children to design and build lives in which they thrive, cultivating curiosity, confidence, empathy, and purpose.

As a growing and mission driven institution, Hudson Lab School seeks to clearly articulate its story, values, and impact to prospective families, current families, partners, and the broader community.

Position Summary

Hudson Lab School seeks a strategic, creative, and highly organized Marketing and Communications Manager to lead the School’s day to day marketing and communications efforts. This role is central to how Hudson Lab School tells the story of its project based learning approach and makes student thinking, process, and growth visible to the world.

The Marketing and Communications Manager is both a hands on content creator and a strategic partner. The role blends storytelling, brand stewardship, digital marketing, and project management, with a particular emphasis on documenting and communicating interdisciplinary, real world learning. The ideal candidate understands that learning at Hudson Lab School is not primarily about polished outputs, but about process, iteration, collaboration, and student agency, and is excited to translate that work into authentic, compelling communications.

This is a mid level, individual contributor role reporting directly to the Head of School. The Marketing and Communications Manager works closely with Admissions and collaborates with the Advancement Committee to support fundraising and advancement communications, though the role is not primarily focused on development. It is a full year, benefits eligible position.

Core Responsibilities

Strategy, Brand Stewardship, and Project Based Learning Storytelling

• Own and execute the School’s marketing and communications strategy in alignment with Hudson Lab School’s mission, values, and growth priorities.
• Serve as steward of the Hudson Lab School brand, ensuring clarity, consistency, and quality across all channels and materials.
• Translate the School’s project based learning philosophy, interdisciplinary curriculum, and student driven work into compelling narratives for a range of audiences.
• Develop an authentic storytelling approach that highlights learning journeys, inquiry, iteration, and reflection, not just final products.

Enrollment, External, and Internal Communications

• Partner closely with Admissions to support student recruitment, enrollment cycles, and retention through targeted marketing initiatives.
• Balance external marketing with clear, thoughtful internal communications for current families, staff, and the broader school community.
• Manage and support campaigns that support open houses, tours, application deadlines, and enrollment milestones.
• Track and analyze marketing performance data to inform strategy and improve outcomes.

Content Creation and Communications

• Create, edit, and manage content across platforms including the website, newsletters, email communications, social media, print collateral, and presentations.
• Write and edit clear, engaging copy that reflects the School’s voice and values.
• Capture and curate photography and video that authentically reflect student learning, project work in progress, collaboration, exhibitions, and community life.
• Maintain an organized digital asset library of photos, videos, and brand materials.

Digital Platforms and Tools

• Manage and update the School website, ensuring content is current, accurate, and engaging.
• Oversee social media strategy and execution across relevant platforms.
• Manage email communications and newsletters, including calendar planning and audience segmentation where appropriate.
• Monitor website and campaign analytics and prepare regular reports for leadership.

Community, Internal, and Advancement Communications

• Lead internal communications to ensure families, staff, and partners are informed, aligned, and engaged.
• Support advancement and fundraising communications in partnership with the Head of School and the Advancement Committee, including donor facing materials, campaign messaging, and event communications, while maintaining a primary focus on overall school marketing and communications.
• Collaborate with faculty and staff to surface stories, projects, and achievements from across the School.
• Support communications for school events, performances, exhibitions, and community gatherings.

Vendor and Project Management

• Coordinate with external vendors such as designers, photographers, videographers, or marketing partners as needed.
• Manage timelines, budgets, and deliverables for marketing projects.

Qualifications and Experience

This role is designed for a mid level professional who brings both executional strength and strategic judgment, without requiring prior senior leadership experience.

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent professional experience.
• Minimum of three to five years of experience in marketing and communications, preferably in education, nonprofit, or mission driven organizations.
• Demonstrated strength in writing, editing, and storytelling across multiple formats.
• Experience managing websites, social media platforms, and email marketing tools.
• Working knowledge of analytics and data informed marketing practices.
• Proficiency with common design and content tools such as Adobe Creative Suite, Canva, or similar platforms.

Desired Attributes

Hudson Lab School seeks someone whose mindset and working style align deeply with a project based, entrepreneurial school environment.

• Deep alignment with Hudson Lab School’s educational philosophy and values.
• Strong project management skills with the ability to balance multiple priorities and deadlines.
• Collaborative and relationship oriented, with the ability to work effectively across teams.
• Creative, curious, and proactive, with a willingness to experiment and iterate.
• Comfortable operating in a small, fast paced environment where flexibility and initiative are essential.
• Commitment to diversity, equity, inclusion, and belonging.

Equal Opportunity Statement

Hudson Lab School is an equal opportunity employer and seeks candidates who will contribute to the diversity and vitality of our school community. We do not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, disability, or any other protected category under applicable law.

About Hudson Lab School

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