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Director, Digital Marketing
Job Description:
The Director, Digital Marketing plays a pivotal leadership role within the Ohio State Athletics Marketing unit, overseeing the development, execution, and optimization of the department’s digital marketing strategy across owned and paid channels. Reporting to the Associate Athletics Director for Marketing & Live Events, this position serves as a key leader in shaping the department’s digital fan engagement ecosystem and aligning website, mobile app, email, texting, and digital advertising efforts with departmental brand, ticketing, and revenue objectives.
The Director leads the department’s email marketing strategy, website and app, texting platform, digital advertising planning, and digital communication calendar, ensuring that messaging is consistent, targete
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