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Senior Director, Strategic Marketing-Digital Health Products
Job DescriptionCVS Health is seeking a Senior Director, Strategic Marketing to lead the go to market strategy and growth engine for our most innovative enterprise digital health products â“ notably Attain (www.attainbyaetna.com) and virtual care. Reporting to the Executive Director, Strategic Marketing â“ Enterprise Health Services, you will lead a growing team of 9+ marketers to deliver the end-to-end strategy and execution of these products across the Enterprise, which includes: market definition, segmentation, value proposition, packaging/naming and omnichannel strategies. The focus will be on new Enterprise-level offerings to be sold to health plans, employers, governments, and direct to consumers â“ and integration with care providers.You will partner with leaders acro


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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