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DIRECTOR OF MARKETING STRATEGY
This individual will oversee the Marketing Department’s role in supporting the growth of DRI’s program registrations, membership reach and brand awareness and brand-driven user experience. The successful candidate will be responsible for understanding DRI’s current and potential audiences and developing innovative marketing strategies and initiatives designed to grow brand awareness within the marketplace, promote key member products/services, and significantly increase the membership base. The Director of Marketing Strategy will work closely with all departments to play an important role in positioning DRI’s platform for success and will report to the Executive Vice President of Growth Strategy & Branding.


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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