Deliver integrated strategies, campaigns and tactics that include various platforms such as direct mail, email, web, social media and events.  Guide IA and Marketing and Communications team members with expertise, research and trends in fundraising and engagement with donors, alums and students.   Identify outcomes and ways to track, measure and report to clients. Champion IA priorities within the marketing communications team; provide evidence of the impact of the work (reporting, data, trends), and share stories of impact (dollars raised, student and alum successes, connection to mission/values, etc.) to internal and external stakeholders. Establish an annual calendar and workflow that serves as a roadmap for the IA and Marketing Communications teams; supplement w