General Description: This position will generate strategies for enhancing the university brand awareness, increase the overall university visibility, and supporting enrollment efforts. Strategies may include email campaigns, direct mail, website marketing landing pages, SEO, social media, and paid digital campaigns. This role will also provide analytic reports on university web pages and email campaigns to stakeholders. Using analytics this position will give guidance to the marketing and content team on which web pages should be updated or created to implement a SEO strategy. The Director of Marketing and Analytics will also support efforts to enhance awareness with prospective students, and parents of prospectiv