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AVP - Digital Marketing - Martech and Media Platforms
Overall Job Purpose: 1. Take the lead in implementing MarTech platforms effectively, integrating with technologies and deliver use cases 2. Partner with OCBC agencies to develop Ad Tech integrations and run CFS acquisition campaigns 3. Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where MarTech can create value. 4. Participate in vendor selection processes to secure & implement best-of-breed applications with the OCBC MarTech stack Roles & Responsibilities: 1. Operationalize MarTech stack Maintain the MarTech stack to ensure effective data driven, personalized messages can be delivered and tracked across OCBC omni-c


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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