Develop and implement marketing plans for the organization's products in order to meet established sales or market share targets.  Activities may include:  conducting market research, overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns, and monitoring sales performance. Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization's overall mission, vision, and longterm objectives. Define advertising objectives, recommend the choice of media and allocate internal and external resources so that advertising and promotion campaigns are effective, economical and appropriate for their intended audience. Select, and manage o