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Director, Marketing
The Optica Events and Industry marketing team is responsible for a comprehensive promotion program that supports three large conferences, approximately 30 “topical” meetings and other industry-focused publications and programs. The position supports a significant portion of this portfolio and addresses operations-based needs for the entire marketing team, including budgeting, list prospecting, in-kind advertising trades and analytics.   The Director, Marketing, provides marketing leadership and team and project management to ensure effective marketing of the Optica Events and Industry portfolio. The position has oversight on the development of marketing strategies, plans and budgets and supervisory oversight on their implementation—to ensure organizational key results in m

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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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