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Director of Marketing & Fan Engagement
1. Create a comprehensive strategic plan for marketing a unit or department to generate interest and awareness in the target audience and to increase revenue. 2. Develop and execute social media plan; produce and manage website content. 3. Generate and manage distribution of press releases and handle media inquiries to coordinate press coverage. 4. Manage work of public relations agencies, marketing vendors and consultants. 5. Create briefs and content for promotional and fundraising mailings. 6. Increase community awareness and participation through event coordination and marketing. 7. May submit sponsor grant requests as necessary. Preferred Education:   Prior marketing and game operations experience in college or professional athletics preferred. Experience with branding,


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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