Develop, execute and manage university marketing strategies and plans.
Lead and coach direct reports to execute all marketing plans.
Manage, collaborate and work with internal and external partners to ensure the execution of marketing plans.
Responsible for ensuring brand execution is adhering to the brand guidelines.
Ensure goals and objectives are established and measured for all marketing plans.
Responsible for managing MarComm budget.
Primary Responsibilities :
Develop marketing strategies and plans in collaboration with the Associate Vice President & Chief Marketing Officer.
Execute and manage university marketing strategies and plans. Design and integrate innovative solutions into the marketing strategies and plans. Manage, collaborate and work with internal (e.g., Admissions) and external partners (e.g., agencies) to ensure flawless execution of marketing plans including budgets and timelines.
Research higher education marketing trends for recruitment and enrollment advertising. Provide a quarterly trend report with implications, innovations and competitive landscape.
Analyze ROI for marketing plans and provide quarterly brand scorecards.
Ensure all brand executions are adhering to brand guidelines.
Lead and coach direct reports.
Bachelor's Degree in marketing, business, or communications
7-10 years' experience working in marketing or market research, preferably within higher education, and ability to develop and implement effective strategies
Ability to analyze multiple data sets; make solid decisions about ROI for short-term and long-term results
Excellent interpersonal, written, communication and presentation skills
Strong leadership skills, experience in coaching and managing others and successfully leading project teams
Ability to work collaboratively in a team setting and contribute creative ideas
Managing the strategic direction of the marketing team
Proficient with Microsoft Office programs, including PowerPoint, Excel, Word
NKU is a growing metropolitan university of more than 14,000 students served by more than 2,000 faculty and staff on a thriving suburban campus near Cincinnati.
Located in the quiet suburb of Highland Heights, Kentucky—just seven miles southeast of Cincinnati—we have become a leader in Greater Cincinnati and Kentucky by providing a private school education for a fraction of the cost.
While we are one of the fastest growing universities in Kentucky, our professors still know our students' names.