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Senior Marketing Manager
Develop and maintain expert-level annuity product knowledge to help define and prioritize the marketing strategy for RiverSource annuities. lead the development of "go to market" strategies, including product positioning, key messages, and communications. Create and execute sales tools and marketing collateral, including sales literature, digital tools and campaigns. Create and implement communications. Write a wide array of marketing communications content, both print and digital. Work individually or with a team to analyze market conditions, strategies and market solutions that fill client needs. Plan for the effective development and implementation of longer term marketing projects, evaluating for program effectiveness. Responsibilities Create


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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