The Market Research Analyst collects data and inputs from various sources, synthesizes findings, and provides timely insights. Under the supervision of the marketing director, the analyst will help optimize ongoing campaigns, guide user experiences, improve content strategies, and inform marketing decisions. The analyst collaborates closely with colleagues to establish and track performance metrics for communications and marketing campaigns, monitors performance data on the university's digital platforms, and develops and maintains social listening and media monitoring tools to track online conversations about the university. The market research analyst plans and executes qualitative and quantitative audience research initiatives. The analyst understands the behaviors and