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Marketing Analytics Specialist, PSS3
The Marketing Analytics Specialist in the Division of Strategic Enrollment Management serves an integral role in carrying out reporting solutions and marketing strategies that align with the goals of the division. The position will be responsible for producing meaningful marketing KPI dashboards that include cross-channel performance while providing actionable insights and solutions to improve marketing performance. This role will implement solutions to improve search engine marketing, social media advertising, overall web traffic and engagement, multivariate testing, A/B testing, and marketing automation. The position will be responsible for leveraging data and trends to assist in the optimization of campaigns while assisting in developing segmentation and audience building strategies.


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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