The Senior Director, Digital Marketing functions within Keck Medicine of USC’s Marketing and Communications office to create an overall digital strategy that plans, roadmaps, implements and evaluates the full continuum of Web-based marketing strategies to advance Keck Medicine of USC. This includes all health system clinical programs and owned entities. The position also has oversight for the interactive strategies, including websites and social media strategy. The position focuses on interactive online methods to engage and attract patients, to increase referring physicians and to support transfers from other hospitals in support of the strategic goals of the medical enterprise. The candidate is the marketing technology expert in the room that can speak to marketing automation and us