Responsibilities: Formulate marketing and sales strategy for BOCHK personal banking, Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix Plan and orchestrate product and segment digital campaign planning, evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth Effectively manage marketing budget and control expenses for every sales and marketing campaign Drive digital development and ma