Responsible for planning, directing, and implementing business/market development strategies, initiatives, and performance measures to achieve sustainable market growth.  Responsibilities include: market research and analysis, advertising and marketing communications, and referral development. Managing the development/implementation of strategic marketing plans for health system, service lines, and physician practices. Developing reports to support strategic marketing process, marketing research, and reporting of competitive market data; coordinating the development of new and expanded programs; evaluating the feasibility of new services; implementing marketing and digital strategies; manage and social media; serve as webmaster by maintaining brand integrity of flhealth.org, manage and