Marketing Copywriter (Communications and Marketing) REVISED

Job ID

Location

Brooklyn College

Full/Part Time

Full-Time

Regular/Temporary

Regular

POSITION DETAILS

Brooklyn College is soliciting applications for a Marketing Copywriter position in the Office of Communications and Marketing. Reporting to the Associate Director for Editorial and Content Strategy, the Marketing Copywriter provides professional marketing and communications support for the college???s recruitment marketing efforts. The Marketing Copywriter will create text, email, video, and social media content that engages priority audiences, promoting awareness, and supporting admissions, retention, and fundraising.

In addition to the CUNY Title Overview, typical duties include but are not limited to:

• Develop and write marketing copy for a variety of recruitment publications including website pages, advertising, social media posts, virtual tours, and video scripts in close collaboration with the digital design and multimedia teams
• Develop copy to promote the college???s undergraduate and graduate academic programs and for the college???s online custom viewbooks
• Identify students to be profiled for the college???s Best of BC series, conduct interviews with students, and develop profiles for the college website
• Assist in the production of videos for website and social media featuring current students
• Help to develop content for campus internal e-newsletters and web content as needed
• Ensure that content follows the college???s established brand strategy and editorial stylebook
• Collaborate with other members of marketing and production teams to develop concepts
• Perform background research and factchecking

Vaccine Mandate

Candidates will be required to provide proof of being fully vaccinated against COVID-19 upon commencing employment. Exemption (medical or religious) requests to this requirement will be considered in accordance with applicable law. Being fully vaccinated is defined for this purpose as being at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. Final candidates must be fully vaccinated as of their first day of employment.

QUALIFICATIONS

Bachelor's Degree and four years' related experience required.

Preferred Qualifications

• Bachelor???s degree in communications, marketing, or relevant field
• At least 4 years of experience writing copy for marketing collateral
• Strong writing, grammatical, and proofreading skills
• Ability to collaborate and work as a team
• Deadline-oriented
• Experience with Search Engine Optimization best practices a plus.

CUNY TITLE OVERVIEW

Writes and prepares written material on College issues and event and provides professional support to College communications programs.

• Researches and writes items in a variety of formats for publication in print, web sites, and presentations
• Participates in planning communications projects and contributes to decisions on content and style
• May assume editorial responsibility for communications projects; reviews and edits the work of others
• May coordinate production of written materials
• Adheres to journalistic standards for fact-finding, research, verification, and style
• Performs related duties as assigned.

Job Title Name: Communications Publications Writer-Editor

CUNY TITLE

Higher Education Assistant

FLSA

Non-exempt

COMPENSATION AND BENEFITS

REVISED $52,267 - $56,447; Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

From our job posting system, select "Apply Now', create or log in to a user account, and provide the requested information. If you are viewing this posting from outside our system, please visit https://cuny.jobs/brooklyn-college/new-jobs/ .

Applicants should provide a cover letter and resume in .doc or .pdf format and published online writing samples (provide up to 3 URLs).

CLOSING DATE

Review of applications to begin November 13, 2022 and will continue until filled.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

About Brooklyn College (CUNY)

With more than 18,000 students enrolled in 120 undergraduate and graduate degree programs in the humanities, social, behavioral and natural sciences, education, business, and the arts, Brooklyn College is renowned for its rigorous academics, diverse student body, award winning faculty, and highly affordable tuition. Located on a beautifully landscaped 35-acre campus, the campus offers a rich student life in an exciting urban environment.

Connections working at Brooklyn College (CUNY)