Marketing & Social Media Specialist- CVM (Hybrid)

The College of Veterinary Medicine (CVM) at Cornell University is actively searching for a dynamic and mission-driven Marketing and Social Media Specialist to become an integral part of the CVM Animal Health Centers team. This role is dedicated to enhancing and elevating the visibility of the Animal Health Center's (AHC) brands through collaborative efforts and strategic marketing initiatives.

In this role, you will report directly to the Assistant Director for Communications & Marketing and will be primarily responsible for:

• Social Media/New Media: Develop and lead social and new media strategies that elevate the Animal Health Centers and CVM before a global audience; and create social media content and campaigns that elevate storytelling. Review emerging platforms that could extend the impact of marketing efforts of the AHCs. Partner with CVM and University Relations' Office of New Media for best practices and issues management
• Digital Content/Assets: Assist in development of timely and accurate content for the AHC's websites including writing articles when appropriate and collaborating on multi-media projects; and assist in management of digital assets
• All communications (see above): Ensure all communication demonstrates our commitment to and encourages behaviors consistent with a culture of inclusion and diversity
• Brand architecture: Ensure clear, consistent alignment among university/college/unit identities
• Metrics: Track and analyze metrics for social media and make recommendations to improve the impact of AHCs external communications and marketing efforts

This position will have the flexibility to work three days a week remotely, beyond the initial training and onboarding phase.

What we need from you:

• Bachelor's degree in communications, marketing, or related field and 2-4 years of professional experience in communications or marketing, or equivalent education and experience.
• Expertise in social media outreach strategies, marketing and social media content creation, campaigns, and website management.
• Demonstrated writing skills with ability to produce engaging content.
• Ability to develop excellent working relationships including communicating with faculty, staff, students, and the public in a professional manner at all times.
• Experience in and/or demonstrated commitment to supporting diversity, equity, access, inclusion, and wellbeing. Ability to cultivate and develop inclusive and equitable working relationships with students, faculty, staff, and community members.

If you have all those things, great! Here are some preferred qualifications:

• Strong sense of effective design with proven creative abilities, conceptual skills, attention to detail; ability to use relevant software: Adobe InDesign, Photoshop, Illustrator, as well as other publishing software.
• Professional experience working in higher education. Science writing and general news writing skills.
• Familiarity with Analytics, and reporting.
• Experience with web platforms, especially Drupal.
• Experience with external-facing audience communication for both pet owners and lovers as well as industry research professionals.

** Visa sponsorship is not available for this position.

** Relocation assistance will not be provided for this position.

What's in it for you:

• We hope you appreciate great benefits. Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.
• Cornell's benefits program includes comprehensive health care options, access to wellness programs, employee discounts with local and national retail brands, and generous retirement contributions.
• Cornell's leave provisions include three weeks of vacation and 12 holidays: e.g., an end-of-year winter break from December 25 through January 1.
• Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, Tuition Aid for external education, and Cornell Children's Tuition Assistance program.
• Cornell has been nationally recognized as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives. For more information, follow the link: Benefits at Cornell.
• Working at the College of Veterinary Medicine also comes with an active Staff Council dedicated to improving the work environment and an overall welcoming community interested in helping its members be successful.

Who we are:

Animal Health Centers within Cornell Veterinary Medicine (CVM) consists of the Baker Institute for Animal Health, Cornell Canine Health Center and Cornell Feline Health Center. The Cornell Richard P. Riney Canine Health Center (CCHC) launched in 2021 and is dedicated to improving the health and well-being of dogs through innovative clinical, basic and translational research, communication, collaboration and education. The CRCHC will provide a direct interface between college researchers and clinicians, serving as a virtual community, leveraging Cornell's reputation for excellence to meet the needs of dog lovers looking for trustworthy health information and opportunities for engagement, helping all dogs to live longer, healthier, and happier lives.

The Baker Institute was founded in 1950 and has since grown into a globally recognized center for discovery research focused on animal health. The Baker Institute builds on historic success in canine research, fosters excellence in multi-species research, the training of future veterinary research scientists, and addresses real-world problems by focusing on discovery research in cutting-edge virology, genomics, immunology, reproduction, cancer, genomics and

epigenomics. Through its discovery-aimed scientific research, the Baker Institute endeavors every day to improve the lives of animals and humans alike.

The Cornell Feline Health Center (CFHC) was founded in 1974 to improve the health and well-being of cats. Now the oldest organization of its kind, the Center educates owners and veterinary professionals, supports all types of research on issues related to cat health, and creates opportunities for cat owners, veterinarians, and cat lovers to identify and address the unmet needs in feline health.

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Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

• Prior relevant work or industry experience

• Education level to the extent education is relevant to the position

• Unique applicable skills

• Academic Discipline (faculty pay ranges reflects 9-month annual salary)

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EEO Statement:

Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.