Marketing Manager & Visual Storyteller - Duke Health
Duke University Health System
Location: Durham, North Carolina
Internal Number: 202831
Marketing Manager & Visual Storyteller – Duke Health
Job Code: 5271
Job Level: G1
General Description of the Job Class
Supporting the people and organizational priorities of Duke Health, the visual storyteller plays a critical role in telling our Duke Health story and deepening engagement with our mission, vision and values through compelling television, video, photography, and web content. Reporting to the Director of Brand Communications, the visual storyteller focuses on telling the human stories of our people, sharing their aspirations, challenges, and impact through documentary storytelling. To support organizational goals and initiatives, the visual storyteller curates, shoots, produces and edits content as an individual creative artist, as well as within a team setting in conjunction with other internal creatives as well as external creative partners. The visual storyteller is a well-connected, people- and mission-oriented individual who is passionate about our employees, our patients and their families, and the community we serve.
Key areas of accountability include storyboarding, cinematography & camera operation, audio recording, video editing, web publishing, design, color correction, motion graphics, selecting soundtracks, researching stock imagery, troubleshooting technical issues, sound design, distribution of video deliverables, and proper acquisition and storage of legal documentation and other functions of the post-production process.
Duties and Responsibilities of this Level
Visual Storytelling Pre-Production
Discuss, conceive, write and storyboard Duke Health's most impactful story ideas alongside the marketing and communications teams as well as DUHS providers, staff, patients, leaders and administrators to develop a cohesive vision and strategy for an effective final product.
Visual Storytelling Production
Direct and capture compelling visual stories from around the Duke University Health System through the utilization of creative video and photo techniques that yield high quality, engaging content for our Duke Health marketing and communications platforms.
Visual Storytelling Post-Production
Edit and deliver engaging video and photo content that connects with our audiences (both internal and external) and spotlights our key mission areas of Our People & Environment, Patient Care, Research & Technology, Education, Community Health, and Global Health.
Production Schedule Management
Plan, schedule, and maintain an evolving shooting & editing calendar that includes a detailed account of your projects and their timelines.
Photo & Video Equipment Management
Work to maintain and organize the production equipment by tracking the equipment inventory's usage and cleanliness, as well as monitoring advances in the video production landscape to suggest investments in new technology.
Develop, plan and implement promotional programs and tactics as defined in project specific marketing plans to meet the business objectives of the department/services the marketing plans support.
Maintain a high awareness of the market dynamics and service competition within areas of specific marketing responsibility in order to nimbly recommend plan course corrections, seize emerging opportunities or defend against competitor activity.
Maintain and demonstrate a high level of understanding of the services offered in assigned department/services, and how they are differentiated from competition.
Provide written and creative direction support, where needed, in the development of collateral materials as identified in marketing plans. Work directly with designers and other creative staff to develop materials that optimally achieve the objectives of the business.
Write key messages, value propositions, plan summaries, results summaries, and other marketing communications materials that are central to marketing operations.
Work as a part of a collaborative team to maximize support for assigned marketing projects.
Keep business partners regularly informed of progress related to planned initiatives and collateral material development.
**Perform other related duties incidental to the work described herein.**
Preferred Qualifications at this Level
Second language proficiency
Education: Bachelor of Arts(BA) or a Bachelors in Fine Arts (BFA)in journalism, communications, video production or related field. An
Master of Arts (MA) or a Master of Fine Art (MFA) or commensurate experience in health care or community-based organizations is preferred.
Experience: 5+ years of experience in visual journalism or brand storytelling with a focus on documentary video, photography and editing.
Knowledge, Skills, and Abilities:
A strong portfolio of visual storytelling on a variety of platforms
Experience in documentary storytelling, non-linear editing, and content management systems
Ability to generate creative, engaging, content-driven visuals and films
Ability to edit within the Adobe Creative Suite utilizing Adobe Premiere, Adobe Photoshop, Adobe After Effects, Adobe Media Encoder, and Adobe Audition.
Familiarity with Da Vinci Resolve for coloring footage.
Demonstrated news judgment, photography experience, and non-linear editing skills
Flexible with schedule, reliable and dependable
Understanding of the tenets of professional journalism and/or documentary photography and filmmaking
Analytical skills to manage organizational needs, solve complex problems, conduct research, come up with creative ideas and communication tactics, and conceptualize realistic and effective messaging goals.
Ability to work quickly and under pressure, including outside of ordinary business hours.
A proactive and innovative mindset for finding unique opportunities to communicate with key audiences, reinforce key messages, and address employee needs.
Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds.
Ability to serve as an advocate for individuals of all ethnicities, genders, ages and backgrounds.
Understands the specific experiences of historically marginalized racial groups in the U.S., particularly Black, Indigenous, and Latinx groups.
A hands-on ability to perform and manage diverse tasks.
Ability to collaborate effectively with a range of different roles and preferred work styles.
Ability to manage a large volume of work and competing priorities with resources from DUHS colleagues who have diverse talents and skills.
Ability to thrive in complex, matrixed organization that values caring, collaboration and intellectual rigor.
Ability to travel to all Duke University Health System locations and additional shoot locations as needed.
Distinguishing Characteristics of this Level
Adept at identifying and cultivating resources and expertise within the Duke Health and Duke University environment.
Exemplifies servant leadership and demonstrates caring for all.
Patient-centric in approach to decision-making.
Advocates for Duke Health values and leads by example.
Regarded as a trusted expert, consultant and thought partner for administrative and clinical leaders.
Values learning, takes reasonable risks, and innovates professionally.
Works cross-functionally with Duke Health and Duke University marketing communications teams.
Required Qualifications at this Level
Bachelor's degree in business administration, healthcare administration, marketing, communications or a related field in required.
Four years of related experience in marketing, marketing communication, or communications, with demonstrated experience in driving the implementation of strategic marketing plans and tactics.
Work experience should include participation in strategic plan development and expertise in tactics that range from collateral material creation and development, to special event management, to highly targeted, audience-specific initiatives.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
As a world-class academic and health care system, Duke Health strives to transform medicine and health locally and globally through innovative scientific research, rapid translation of breakthrough discoveries, educating future clinical and scientific leaders, advocating and practicing evidence-based medicine to improve community health, and leading efforts to eliminate health inequalities.