This position is responsible for helping the university reach enrollment goals by creating, assessing, and enhancing targeted, multi-channel communication plans within the Director to engage prospective students. Vehicles include email, direct mail, texting and calls to encourage students to take the next step in the enrollment process. This position will collaborate with stakeholders both inside and outside the division, including recruiters within our colleges and schools.Will be writing conversion-focused marketing materials that utilize segmentation and personalization. This person will also be responsible for analyzing the success of communication plans and adjusting as needed. While focusing on the student experience, this position will also work with recruiters to identify and take advantage of opportunities for improved communications. Additional work includes helping maximize efficiency within the constituent relationship management system (CRM).Serves the campus community as it pertains the student enrollment. The position directly contributes to the achievement of enrollment goals.
1. Works with the Director of Marketing & Communications and the Assistant Vice President for Enrollment to create intentional, effective marketing plans that point prospective students to
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.