To write clear and grammatically-correct copy for marketing and paid media campaigns. To create and pitch headlines and advertising copy to align with paid media channels that will resonate with target audience. To keep abreast of best practices in the field and remain up-to-date on current trends and new technologies. To anticipate change and ensure the organization is positioned to succeed.
Duties and Responsibilities:
Write clear and grammatically-correct copy for marketing and paid media campaigns including both traditional mediums and digital channels
Create and pitch headlines and advertising copy to align with paid media channels that will resonate with target audience
Understands the digital marketing landscape and is familiar with copy specifications for social media, digital display, and search ads
Interpret creative direction and detailed information to formulate copy concepts
Collaborate with marketing and digital strategy team to brainstorm and modify as needed to meet team and client expectations
Work with marketing and creative teams to create marketing campaigns to increase brand awareness and brand engagement
Perform other duties as assigned
Salary Range: $46,530 - $60,500
Bachelor's degree in Communications, Journalism, Creative Writing, Marketing,Psychology, or a related field and two (2) years of related experience required. Work experience may NOT substitute for education requirement.
In fall 2018, UAB had a third consecutive year of record-high over all enrollment with 21,923 students, including its largest freshman class ever (2,299), with enrollment growth in every school on campus and in the acclaimed UAB Honors College. The freshman class had an average ACT of 25.2 and GPA of 3.73- both higher than 2017. UAB's students are talented and diverse, with minority students making up 40.5 percent of the freshman class and 39.7 percent of the entire of the student body. Logo Logo UAB is was recently recognized as the Top Young University in the U.S. and 10th globally in the Times Higher Education World University Rankings. UAB research expenditures are at a record high, exceeding $562 million in FY17, and UAB ranks 15th in federal funding nationally among public universities (top 4 percent) and 31st overall (top 5 percent). In National Institutes of Health funding, UAB ranks 8th among public universities (top 2 percent) and 23rd overall (top 4 percent) with more than $244 million. UAB Health system has over one million patient visits annually and is home to Alabama's largest hospital and the 3rd largest public hospital in the U.S. UAB houses the state's only level ...1 adult trauma center and the only National Cancer Institute-designated Comprehensive Cancer Center in Alabama and a five-state region. UAB is the state's largest single-site employer, with more than 23,000 employees, and has an annual economic impact of over $7.15 billion on Alabama.