The marketing director is responsible for developing and executing strategic marketing campaigns and initiatives to attract prospective students and increase brand awareness.
Duties and Responsibilities
Develop and Implement Marketing Strategy:
Create a comprehensive marketing plan that aligns with the institution's goals, target audience, and budget.
Identify and define the institution's target audience and key competition.
Ensure a strong and consistent brand image that resonates with the target audience and conveys the institution's unique value proposition.
Leverage digital marketing channels, including social media, email marketing, pay-per-click advertising, and SEO, and traditional marketing channels to reach prospective students effectively.
Event Marketing:
Promote recruitment events such as open houses, campus tours, and information sessions to engage with prospective students and families
Data Analysis:
Continuously analyze marketing data, track key performance indicators, and adjust marketing strategies based on results to optimize recruitment efforts.
Budget Management:
Ensure efficient allocation of marketing resources and maintain a cost-effective approach while achieving recruitment goals.
Knowledge, Skills, Abilities & Work Characteristics
Strong understanding of digital marketing techniques and tools.
Excellent leadership and project management skills.
Exceptional communication and interpersonal skills.
Salary Range: $70,425 - $83,600
Qualifications
Education:
A degree in Marketing, Communications, Higher Education Administration, Student Affairs, or a related field.
Work experience may NOT substitute for education requirement
Primary Location
:University
Job Category
:Marketing
Organization
:171500000 Digital Strategy
Employee Status
:Regular
Shift:Day/1st Shift
Work Arrangement (final schedule to be determined by the department/hiring manager):Hybrid Eligible
In fall 2018, UAB had a third consecutive year of record-high over all enrollment with 21,923 students, including its largest freshman class ever (2,299), with enrollment growth in every school on campus and in the acclaimed UAB Honors College. The freshman class had an average ACT of 25.2 and GPA of 3.73- both higher than 2017. UAB's students are talented and diverse, with minority students making up 40.5 percent of the freshman class and 39.7 percent of the entire of the student body. Logo Logo UAB is was recently recognized as the Top Young University in the U.S. and 10th globally in the Times Higher Education World University Rankings. UAB research expenditures are at a record high, exceeding $562 million in FY17, and UAB ranks 15th in federal funding nationally among public universities (top 4 percent) and 31st overall (top 5 percent). In National Institutes of Health funding, UAB ranks 8th among public universities (top 2 percent) and 23rd overall (top 4 percent) with more than $244 million. UAB Health system has over one million patient visits annually and is home to Alabama's largest hospital and the 3rd largest public hospital in the U.S. UAB houses the state's only level ...1 adult trauma center and the only National Cancer Institute-designated Comprehensive Cancer Center in Alabama and a five-state region. UAB is the state's largest single-site employer, with more than 23,000 employees, and has an annual economic impact of over $7.15 billion on Alabama.
