The marketing copywriter will advance the University’s academic programs, recruitment and retention, key initiatives, research, philanthropy and events through compelling messaging that reaches audiences across a variety of print and digital channels. This position will help the Office of Marketing and Brand Strategy continue to create brand awareness with new audiences and elevate the University’s reputation as a public university for the public good with copy that resonates with target audiences and supports a broad range of projects and work performed within the department in support of the University’s strategic plan goals.
Our team supports the mission and business objectives of the University with a focus on the following goals:
Attract prospective students, parents, faculty, staff, donors, and public and private partnerships
Engage BGSU alumni, donors, community and partners
Improve BGSU’s brand reputation with peers, influencers, legislators, regional community and general public
Under the supervision of the Director of Marketing Strategy, developing dynamic, creative, on-brand and grammatically correct copy for marketing materials such as brochures, flyers, posters, mailers and other print publications; advertising campaigns, websites; videos; social media and texting; and emails for internal and external audiences.
Planning and writing compelling marketing messages in a range of voices and styles to reach various audiences and stakeholder groups across all marketing channels and platforms.
Partnering with units and divisions across Bowling Green State University to develop appropriate messages to fit a variety of needs, providing advice and counsel as needed to ensure the accuracy and effectiveness of messages and mediums.
Proofreading marketing copy from campus partners and other members of the Marketing Strategy team to be used on marketing and communication materials
Essential Duties, Tasks and Responsibilities
Create compelling and grammatically correct marketing copy across multiple mediums that clearly communicates client and University objectives in a manner that appeals to defined audiences. This includes persuasive email copy and subject lines, clear and concise website copy, informative but compelling long-form content for print materials such as brochures, and messages for digital screens, social media and other platforms across campus.
Serve as lead copywriter for annual advertising campaigns, including brand, retargeting and yield, that require inspiring, dynamic and on-brand messaging that moves prospective students and parents toward enrollment at BGSU, as well as other ad campaigns for current and prospective students throughout the year, and individual advertisements to promote BGSU, its programs and public events in various publications and digital mediums.
Understands the digital marketing landscape and is familiar with copy specifications for social media, digital display and search ads
Plan and write copy that moves people to the intended action in a range of voices and styles.
Adapt messaging across channels and for different audiences as part of integrated marketing communications campaigns.
Partner with units and divisions across the University to develop messages to fit a variety of needs that meet goals and objectives and elevate copy provided by campus partners.
Help with other writing projects as needed, including news stories and press releases on occasion.
Evaluate copy against University and Associated Press standards and ensure copy is free of grammar and style errors. This includes copy written by the marketing copywriter, as well as copy from campus partners and colleagues within the department as assigned.
Copy edits and proofs the department’s publications, brochures, event calendars, reports and other materials.
Manage assigned projects by creating timelines and taking appropriate steps to meet goals and deadlines.
Collaborate with colleagues across multiple teams in the Office of Marketing and Brand Strategy on creative concepts and to bring projects to successful completion. This includes web developers, graphic designers, photographers, videographers, marketing strategist, social media team and advertising director.
Communicate with campus partners as needed for input on appropriate messaging and tactics, content curation, drafts, editing and approval of final copy and deliverables.
Knowledge, Skills or Abilities
Excellent oral and written communication skills
Skilled multitasker with excellent organizational skills
Ability to work independently and in a team setting with other writers, editors, designers, photographers and videographers, to develop and execute creative concepts
Ability to recommend appropriate messaging tactics for desires goals and outcomes
Broad understanding of marketing and communications principles
Familiarity and proven abilities with various media including print publications, email marketing and digital marketing
Strong copywriting skills with knowledge of AP style
Collaborative work style
Strong interpersonal and organizational skills
Ability to meet timely and crucial deadlines
Manage multiple projects simultaneously
Must have initiative, creativity and decisiveness
Salary Full-time administrative staff position. Salary is commensurate with education and experience. Administrative pay grade 355. Full benefits package available.
Deadline to apply: The search committee will review applications until the position is filled; however, for best consideration, applications should be provided by ‘December 22, 2022’.
Why work at BGSU?
Full-time BGSU employees enjoy an array of exceptional benefits, including:
Quality, affordable health insurance: Various coverage options available for health, vision and dental starting the first day of the month following your date of employment.
Generous paid time off: Vacation, holidays, sick days and more.
Excellent work life balance resources: Our Employee Assistance Program offers confidential support to employees and their eligible family members, along with ancillary programs covering identity theft, elder care, legal services and more.
Tuition fee waivers: For eligible employees, spouses and dependent children.
Professional development opportunities: For skills training, supervisor and leadership programs, performance management, online courses and online tools for employee growth and development.
Parental leave: Up to five weeks of paid parental leave for full-time employees with at least 12 months of continuous service.
Retirement: BGSU offers several options for meeting your retirement goals with a current employer contribution of up to 14% depending on the retirement program selected. Read More about the option that best fits your needs.
For a complete job description & to apply for this position visit https://bgsu.hiretouch.com/ or contact the Office of Human Resources at (419) 372-8421. BGSU. AA/EEO/Disabilities/Veterans. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421.
Bachelor’s degree in journalism, English, public relations, marketing or communications-related field.
The following experience is required:
3 or more years of demonstrated writing experience across all communication channels, including advertising, websites, email marketing, social media and/or print marketing materials, with experience writing to different audience segments, adapting tone and style
1 or more years of proofreading or editing experience, with mastery of AP style and grammar
Bowling Green State University is a nationally ranked public university committed to redefining student success in a high-achieving, innovative environment. In 2021, Forbes ranked BGSU as the No. 3 midsize employer in the United States, highlighting the University’s commitment to its faculty and staff. Serving as the core of the University’s academic community, more than 800 full-time faculty members are engaged in teaching, research and creative activities, with over 2,000 full-time staff members to support the operations and education of over 20,000 students. Bowling Green State University provides experiences that enhance lives. Students are prepared for lifelong career growth, lives of engaged citizenship and leadership in a global society. U.S. News and World Report names BGSU as one of the top public universities nationwide with a strong commitment to first-year programs that lead to success. Within our transformative learning community, we build a welcoming, safe and diverse environment where the creative ideas and achievements of all can benefit others throughout Ohio, the nation and the world.