Posted: 17-Apr-25
Location: Denver, Colorado
Internal Number: R10959
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Department
Nurse LineJob SummaryUnder minimal supervision, the Specialist II, RMPDS Marketing/Public Relations, will be responsible for developing and managing strategic marketing and media plans for the Denver Health Colorado Medicaid Nurse Line. This role focuses on increasing utilization of the Nurse Advice Line, particularly among high-value populations such as frequent Emergency Department (ED) users. The Specialist will utilize data to guide strategy, oversee program management, lead marketing initiatives, and manage advertising production, ensuring alignment with organizational goals and budget considerations. Experience working with diverse populations and tailoring outreach strategies to meet unique needs. Monitor program performance and track key metrics to assess the effectiveness of marketing campaigns and outreach efforts. Prepare and present reports on key metrics and marketing outcomes, providing recommendations for continuous improvement.
Essential Functions:
- Lead all marketing efforts utilizing data to inform strategy and marketing to increase utilization of the Nurse Advice Line, especially in identified high value populations such as high ED utilizers. (15%)
- Develops and implements marketing campaigns and programs. Develops relevant strategy and implements tactics to meet deadlines of project plans, collaborates with all key individuals for accuracy and thoroughness of information. (15%)
- Assesses and develops marketing-related communication needs of the Denver Health Colorado Medicaid Nurse Line. Ensures messages are organized, accurate, comprehensive, consistent with the overall brand and meets organizational standards. (15%)
- Maintains relationships with key internal stakeholders and provides consultation in marketing efforts. Proactively promotes gathering of feedback and recommendation. (10%)
- Plans and develops publication of collaterals (e.g., flyers, brochures, website content, and presentations). (10%)
- Reviews analytics of plans/tactics and feels comfortable making recommendations for improvement to meet goals. (10%)
- Face to Face presentation and education of regional clinics (10%)
- Project oversite, monitoring, guiding, and ensuring that the project is progressing as planned (10%)
- Contract management (5%)
Education:
- Bachelor's Degree Marketing, Communications, Public Relations or related field Required
- or equivalent level of additional related experience
Work Experience:
- 1-3 years Three years experience healthcare marketing and/or communications programs Required
Licenses:
Knowledge, Skills and Abilities:
- Microsoft Office
- Experience in Social Media platforms and Adobe Creative Suite
- Customer Relations Management Systems
- Google Analytics, Marketing Automation platforms and other web-based technologies
Shift
Days (United States of America)Work Type
RegularSalary
$59,900.00 - $89,900.00 / yrBenefits
Outstanding benefits including up to 27 paid days off per year, immediate retirement plan employer contribution up to 9.5%, and generous medical plans
Free RTD EcoPass (public transportation)
On-site employee fitness center and wellness classes
Childcare discount programs & exclusive perks on large brands, travel, and more
Tuition reimbursement & assistance
Education & development opportunities including career pathways and coaching
Professional clinical advancement program & shared governance
Public Service Loan Forgiveness (PSLF) eligible employer+ free student loan coaching and assistance navigating the PSLF program
National Health Service Corps (NHCS) and Colorado Health Service Corps (CHSC) eligible employer
Our Values
Respect
Belonging
Accountability
Transparency
All job applicants for safety-sensitive positions must pass a pre-employment drug test, once a conditional offer of employment has been made.
Denver Health is an integrated, high-quality academic health care system considered a model for the nation that includes a Level I Trauma Center, a 555-bed acute care medical center, Denver?s 911 emergency medical response system, 10 family health centers, 19 school-based health centers, Rocky Mountain Poison & Drug Safety, a Public Health Institute, an HMO and The Denver Health Foundation.
As Colorado?s primary, and essential, safety-net institution, Denver Health is a mission-driven organization that has provided billions in uncompensated care for the uninsured. Denver Health is viewed as an Anchor Institution for the community, focusing on hiring and purchasing locally as applicable, serving as a pillar for community needs, and caring for more than 185,000 individuals and 67,000 children a year.
Located near downtown Denver, Denver Health is just minutes away from many of the cultural and recreational activities Denver has to offer.
Denver Health is an equal opportunity employer (EOE). We value the unique ideas, talents and contributions reflective of the needs of our community.
Applicants will be considered until the position is filled.