VICE PRESIDENT, SYSTEM MARKETING

GEISINGER

DANVILLE, PENNSYLVANIA

HARTZ Search invites you to explore an exciting opportunity for the Vice President, System Marketing with our client, Geisinger, in Danville, PA.  The Vice President, System Marketing, provides strategic executive leadership for planning, analysis, development, implementation, and management of system marketing, including brand positioning, identity, marketing communications, and promotions for the Geisinger enterprise and individual business units and programs. This position leads the creative strategy and establishes and manages agency, vendor, and business partner relationships. Ensures alignment of brand and marketing communications with the mission, values, goals, and objectives of the health system, health plan, medical school, and research institutes regionally and nationally. This includes marketing for all clinical institutes and platforms (regions/markets).

Geisinger comprises ten (10) hospital campuses, two research centers, a college of health sciences, a school of nursing, and a 600,000+ member health plan serving more than three million residents in central, south-central, and northeast Pennsylvania and beyond. There are approximately 26,500 employees, including over 1,700 employed physicians, all of whom share a commitment to quality healthcare.

JOB DESCRIPTION

• Responsible for strategy development and leadership of all brand and demand generation marketing activities of the organization and building an enterprise marketing program that aligns with organizational growth strategies.
• Leads strategic marketing planning and is a key participant in business development and key operational meetings with clinical institutes, (platform) regional leadership, system programs, and health plan and school of medicine; leads the development of marketing budgets and investments to support strategies.
• Leads strategic brand planning, research, and analysis to develop and evolve a comprehensive brand positioning strategy; recommends, implements, and manages brand identity, brand architecture, and naming systems across the services portfolio.
• Supports the Chief Marketing and Communication Officer in brand extension and brand architecture work related to merger and acquisition activities and strategic partnerships and affiliations.
• Oversees the creation, development, and implementation of integrated marketing communications programs to drive brand awareness, reputation, preference, customer acquisition, retention, and engagement for the enterprise and core clinical service lines, including promotional campaigns, marketing events, sales support, and digital marketing.
• Works collaboratively with corporate communications and digital teams to integrate traditional methods with digital web, social, and mobile marketing techniques.
• Leads and fosters the development of the system marketing team; plans and monitors staffing activities, including hiring, orienting, evaluating, disciplinary actions, and continuing education initiatives.
• Develops and implements systems, processes, and procedures necessary for the effective operation of the unit.
• Manages the development, production, distribution, monitoring, and management of branded content; ensures consistency in brand voice, messaging, style, and experience across all paid media and branded content.
• Develops, manages, and provides oversight for outsourced business partners and vendors, including agencies, freelancers, designers, etc., to ensure adherence to brand standards, budget, and compliance with project specifications.
• Effectively uses data to inform strategy and is comfortable applying data insights to develop and evolve marketing strategy.
• Leverages market research, business plans and operations, and other market data to develop marketing strategies and advertising plans designed to support business goals for market share and revenue goals.
• Provides project management oversight for the development, production, placement, and distribution of marketing communications tactics and content.
• Manages purchasing contracts and marketing plan budgets.
• Works collaboratively with the VP, Corporate Communications and VP, Digital Marketing to ensure that all marketing strategies and tactical plans are aligned across the enterprise.
• Collaborates with the sales leadership at Geisinger Health Plan in support of sales goals.
• Provides strategic marketing counsel to department heads, vice presidents, and senior leadership.
• Ensures Chief Marketing and Communication Officer and senior leadership are apprised of current issues and events in an ongoing, timely, and appropriate manner.
• Recommends marketing and brand strategies to the Chief Marketing and Communication Officer and other leaders.

POSITION HIGHLIGHTS:

• Vice President, System Marketing reports to the Chief Marketing and Communications Officer.
• Direct Reports: 4
• Department FTEs: 24
• Hybrid: preference Monday – Wednesday in the Danville office.

REQUIREMENTS & QUALIFICATIONS:

• Education:
  • Bachelor’s degree in a related field required.
  • Master’s degree in a related field preferred.
• Experience:
  • Minimum of 10 years of marketing experience, including experience in either the healthcare or health Insurance industry.
  • Minimum of 10 years of leadership experience.

LOCATION: HYBRID - DANVILLE, PENNSYLVANIA

Danville is a quiet and charming town in Central Pennsylvania, located on the Susquehanna River, 50 miles west of Scranton and 100 miles from Philadelphia. Living in Danville, PA is a wonderful experience. The community is close-knit and full of friendly faces. There are plenty of activities to keep you busy, such as local parks and trails, restaurants, shops, and entertainment venues. With its vibrant downtown area and plentiful outdoor recreation opportunities, there's something for everyone in Danville. On top of that, the town offers excellent schools and services, making it a great place to raise a family or start a business. No matter what type of lifestyle you're looking for, Danville has something to offer everyone.

INTERESTED CANDIDATES, PLEASE APPLY DIRECTLY to HARTZ Search below:

Qualified candidates, please submit your current resume - applications will not be considered without a resume. Thank you!

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HARTZ Search is a retained executive search firm that conducts searches for our healthcare and academic clients across the US. Our focus is on Talent, Communication, and Performance - We stand apart in finding the best people swiftly and consistently. Our goal is to connect our candidates with our clients who have a similar goal of improving the healthcare organizations and communities they serve.

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