COMMUNICATIONS & MARKETING (SB-COMK-IUSBA)

IU South Bend is seeking a Director of Communications and Marketing, a senior leader within the division of University Relations and Advancement. The Director of Communications & Marketing is responsible for the development and implementation of data-driven marketing strategies that increase student enrollment and retention on the IU South Bend campus and increase IU South Bend's visibility in the community.

Department-Specific Responsibilities

• Oversees staff of five performing duties such as graphic design and brand management, digital marketing and social media, copy writing, photography and video. Responsible for most internal and external communications and promotional activities for largest regional campus within the Indiana University system, utilizing inclusive and diverse messaging wherever possible.
• Works closely with academic affairs for enrollment management and recruitment efforts.
• Works closely with IU communications and marketing team for university-wide projects and activities.
• Works closely with office of the Chancellor for a variety of ongoing projects and activities.
• Oversees efforts with campus communications and marketing council.
• Publishes two annual magazines, annual report and other promotions.
• Produces promotional videos for various campus and social media purposes.
• Produces and distributes press releases and media alerts to highlight campus events and accomplishments.
• Leads all reporting efforts with campus marketing and communications council.
• Serves as chief spokesperson for the IU South Bend campus.

General Responsibilities

• Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Communications Generalists and/or Communications Assistants.
• Manages relationships with various internal and external stakeholders; determines communications needs, projects, and programs to align with objectives and goals and manages processes such as the development of communications timelines related to such initiatives.
• Reviews drafts of communications and projects and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
• Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
• Assists in budget planning and administration for communications initiatives, including expenditures, revenue projections, and program costs.
• Monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing recommendations to optimize operations and progress toward objectives.
• May provide guidance to lower-level Communications Leaders.

EDUCATION

Required

• Bachelor's degree in communications, journalism, English, public relations, or related field

Preferred

• Master's degree in related field

WORK EXPERIENCE

Required

• 4 years in relevant field
• 1 year of management experience in relevant field

Preferred

• 7 years in relevant field
• 5 years of management experience in relevant field

Combinations of related education and experience may be considered

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Excellent organizational skills
• Excellent collaboration and team building skills
• Effectively coaches and delivers constructive feedback
• Instills commitment to organizational goals
• Demonstrates excellent judgment and decision making skills
• Effective conflict management skills
• Builds and manages effective teams

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Indiana University South Bend campus

South Bend, Indiana

$80,000 - $85,000 annual salary

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Career Level: Sr. Operational

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

Click here to learn more about Indiana University's Job Framework.

Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.

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Telephone: 812-856-1234