Job ID: 2023-11651 Type: University Enrollment Management (WS1960) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University
As a professional firmly rooted in the digital communications space and equally versed in both the established and emerging digital communications world, this role is expected to anticipate and identify digital media trends before they are accepted in the mainstream. This role is responsible for top-funnel growth for undergraduate enrollment, and as such should bring a strong desire to advance change and innovate in one of the most operationally significant (by budget, audience, and activity) marketing operations in higher education. Reporting to the Associate Director of Marketing & Communications, and working closing with the Assistant Director of Engagement the incumbent will be a data & KPI-driven marketer who directly manages web strategy through experience with analytics, web content development, and lead generation (including vendor management, strategy development, creative execution, and assessment), and oversees the full-funnel digital journey for prospective students in a global context using a broad spectrum of tools (web content management, e-mail, social media, video, paid media, search engine optimization, etc.).
Required Education: Bachelor's Degree
Required Experience: 3+ years experience in the marketing/communications field
Preferred Experience: 3+ years experience in the marketing/communications field, preferably in the context of a college or university, or agency
Required Skills, Knowledge and Abilities: Background in website management and performance marketing with a demonstrated record of success. Experience in digital advertising, email marketing, managing web content, and data analysis and reporting. Experience with web content management systems, HTML, and Google Analytics. Experience with enterprise information systems (e.g. CRM). Excellent writing and communications skills. The ability to work collaboratively across organizational lines. Proficiency in web content development methodology, analytics software, and standards. Strong organizational skills and attention to detail. Excited to learn about and engage Gen Z & Gen Alpha across multiple channels and contexts.
Preferred Skills, Knowledge and Abilities: Experience with coding, web design and/or web content strategy.
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $58,500.00 to USD $100,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
New York University (NYU) is one of the top private universities in the United States, and NYU Tandon School of Engineering traces its roots back to 1854, building on an illustrious past as Brooklyn Poly and the NYU Polytechnic School of Engineering. Our mission is to excel in research, teaching, and entrepreneurship and inspire and educate engineers for the 21st century — backed by an historic commitment of $1 billion to recruit new faculty, fuel groundbreaking basic and applied research in key areas, and expand the Downtown Brooklyn campus. NYU Tandon faculty are world renowned leaders in science and technology, with a strong commitment to research, innovation, and entrepreneurship that make a difference in the world. We lead and have ties to multidisciplinary centers in wireless technology, cybersecurity, urban informatics, data sciences, artificial intelligence, renewable energy, and health, among others. Our faculty and students are part of the high-tech start-up culture in New York City and in downtown Brooklyn, and we support three “future lab” business incubators that connect our students and faculty to today’s innovation economy. We are deeply committed to teaching and le...arning, and with NYU's unrivaled global network of campuses, we promote a truly global engineering education.
NYU Tandon is committed to substantially increase the proportion of our faculty from historically underrepresented groups in STEM and we encourage candidates from such groups to apply. We aspire to create a climate where diversity and inclusion are not only appreciated but considered an asset for creativity and innovation, and we seek faculty who have a real passion for a culturally diverse environment. We take pride in our high numbers of female students and students who are the first in their family to go to college. NYU belongs to the Higher Education Recruitment Consortium (HERC), which assists with dual-career searches, and our faculty are supported by a range of work-life balance programs provided by the NYU Office of Work Life