Job ID: 2023-17129 Type: Full-Time # of Openings: 1 Category: Communications and Public Relations
The Marketing and Communications Manager is responsible for the strategic communications for the School of Architecture, including internal and external communications, media relations, and marketing, broadening the impact of Schoolâ™s public information activities.
Reporting to the Lectures and Publications Manager, the incumbent will implement and coordinate, from conception to final output, the School's day-to-day media relations, and creative, editorial, and design services. The Marketing and Communications Manager will write, edit, prepare and/or deliver information from or about the School through various marketing and print materials, press releases, digital platforms including the Schoolâ™s website and social media channels, and other material as needed. The incumbent will also ensure the consistency of the School's message and image across all communications media, and coordinate the quality assurance and production process of all the Schoolâ™s communications. This position is full time and requires some weekend and evening hours.
Communication, Marketing and Content Creation: 50%
Manage writing, editing, and production of the Schoolâ™s marketing and print materials (e.g., School information brochures, annual workbook, website content).
Collaborate with School staff on the development of new communications/outreach products and initiatives.
Conduct interviews, write articles, edit, proofread, and distribute content for electronic and print communication.
Manage the print production of an array of institutional materials, as well as the design and content of the Schoolâ™s informational brochures, letterheads, and related marketing and print materials.
Draft key institutional documents and work on special projects as needed, such as annual architecture school survey report, SoA Annual Report and NAAB report, where the position will help manage, collect data, and write the related publications.
Work with external designer on the design of marketing and print material.
Often working with Universityâ™s Office of Communications, engage and maintain relationships with the press and respond to press requests.
Monitor communications-related analytics and data in relation to SoA events.
Document communications operating procedures and guidelines.
Manage production timeline and graphic standards with key staff for various events.
Coordinate and manage brand identity across all SoA projects and processes.
Coordinate with the Manager of Public Programs, Publications and Creative Production for the distribution of publications as needed.
Assist as needed with the marketing and dissemination of academic papers, presentations, and manuscripts
Facilitate hiring vendors or freelancers to photograph SoA events.
Work within the Universityâ™s financial business systems to process POs and invoices as necessary.
Digital Strategy and Social Media: 30%
Create substantive content and engagement for various media platforms including websites, email, social media, academic calendars, blogs, newsletters , etc.
Use of platforms in content management systems such as Wordpress and Drupal; design and editing software such as Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Acrobat); and CRM tools such as mailchimp.
Responsible for leading new website initiatives.
Develop new uses, strategies, and tools for digital communications, data visualization and presentation, as needed.
Maintain Schoolâ™s various contact and mailing lists including alumni contacts.
Recruiting Events: 20%
Manage and organize all aspects of the SoA Open Houses, one in Fall and one in Spring.
Collaborate with the Academic Programs Manager to provide marketing materials for UG recruiting events including Fall Academic Expo and Spring Princeton Preview.
Support for miscellaneous recruiting events for the Dean or other events as needed.
Bachelor's degree in Journalism, Public Relations, Marketing, Art, English or a related field required.
At least 3-5 years of experience in a communications or related role.
Excellent oral and written communication skills.
Demonstrated editing and writing experience, with ability to edit for grammar, spelling, accuracy, format, and tone.
Proficiency with modern publishing and web-based communication methods/tools.
Experience writing, researching, interviewing and pitching stories for digital and print media
Exceptional judgement and organizational skills.
Ability to manage and meet multiple deadlines with attention to detail and commitment to accuracy; ability to work collaboratively and independently.
Success in planning, implementing, and managing communications strategies and translating complex concepts/projects into compelling and clear materials suitable for a general audience.
Flexible and must be adaptive to changing needs and priorities.
Knowledge of and experience with Microsoft Office, Adobe Creative Suite, Google G-Suite, other cloud platforms, Drupal, Wordpress and social media outlets
Ability to work evenings and weekends as needed.
Master's degree in Architecture or related field is preferred
Experience in a university or college setting preferred; as is a background/education in architecture, urban planning, the arts, or design.
Experience with design, photography, and/or video animation preferred.
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