MARKETING SPEC 4 (Marketing Manager)

Job Summary

Department Purpose

UC DAVIS SCHOOL OF LAW
The University of California, Davis, School of Law is a top-tier US law school. Its mission is to provide legal research, education and outreach. Its outstanding scholarly reputation, high rankings, small size, dedicated faculty of internationally renowned scholars, and uniquely supportive learning environment combine for an experience of legal education that is second to none. The School of Law consistently ranks among the best in the US News and World Report rankings and other polls. The UC Davis School of Law offers a three-year full-time program leading to the Juris Doctor Degree, an LL.M. degree and other educational programs.

INTERNATIONAL PROGRAMS
The UC Davis School of Law International Programs is a self-supporting academic unit that designs and provides year-round complex academic degrees, programs, courses, and conferences for international clients from across the globe. Established in 1990, the programs are taught by law school faculty and senior legal professionals to approximately 200 foreign lawyers, judges, prosecutors, academics, undergraduate and graduate international law students per year. 4,000+ International Law Programs alumni form a closely connected worldwide network of legal professionals associated with prestigious global institutions. The International Law Programs portfolio consists of the Academic Year LL.M. program, Visiting Scholars, the J.D. Exchange Program, Summer Programs including Orientation in USA Law Program, joint academic programs with partner law schools abroad, custom programs, faculty exchanges and international professional conferences. The International Law Programs creates linkages with major global law universities and other prestigious institutions and undertakes new programs based on law school goals and marketplace opportunities.

Job Summary

Under general direction of the Associate Dean of International Programs, and in collaboration with the Director of LL.M. Admissions and Outreach, design, implement and manage the global marketing strategy for the UC Davis School of Law International Law Programs, working with law school, campus and outside vendors and entities as appropriate. Work collaboratively with the LL.M. Admissions and Outreach team, the Associate Dean, King Hall and campus partners, outside vendors and the International Law Programs staff on marketing strategies and implementation to create the top of the admissions funnel to bring students to the law school. Develop, enhance and maintain website information, social media platforms, and advertising outlets for our LL.M., summer law programs, California International Law Center (CILC) presentations, exchange and visiting scholar programs, and other specialized programs as they arise. Develop and implement comprehensive strategic marketing plans that meet the International Law Program department needs. Set goals and provide regular updates on reach and impact of marketing efforts. Research and develop marketing content including design, video, social media, and images. Propose new and innovative projects in marketing and communications. Collect, organize and improve quality of alumni data.

POSITION INFORMATION

Salary Range

$81,000.00 - $160,600.00 /annual (budgeted salary: $81,000.00 - $120,800.00 /annual)

No. of Positions

1

Appointment Type

Career

Percentage of Time

100%

Shift Hours

Manager will advise

Location

Davis, Ca

Union Representation

No

Benefits Eligible

Yes

Apply by Date

02/14/2023


PHYSICAL DEMANDS

• Lift and transport 50-pound boxes containing course materials and supplies.

WORK ENVIRONMENT

• Work occasional evenings and weekends.
• Restricted vacation schedule during peak season (June to August).
• The Smoke and Tobacco Free Environment policy is intended to provide a healthier, safer, and more productive work and learning environment for the entire UC community. The University of California prohibits smoking and tobacco use at all University owned or leased properties, or facilities operated by UC staff or faculty. Smoking and tobacco use are strictly prohibited in indoor and outdoor spaces, parking lots, residential space, and University vehicles. https://ucdavispolicy.ellucid.com/documents/view/271

MINIMUM QUALIFICATIONS

Minimum Education/Experience:

• Experience reporting analytics and data regularly and using these to inform and implement and improve a marketing strategy.
• Experience using a website content management system (CMS) to create, edit and organize webpages. Experience using social media platforms to market a product or service, including up-to-date knowledge of social media as it is used in the university.
• Experience designing, configuring/implementing, maintaining, evaluating and improving CRM and marketing automation infrastructure using various programs. Experience collaborating on marketing-related system integrations/improvements. Experience handling the personal contact data of various audiences accurately and in full compliance with all applicable international and domestic laws as well as UCOP, UC Davis, UC Davis School of Law and all other applicable policies.
• Experience communicating effectively and creating relationships with clients, vendors, and others inside and outside of the organization to achieve overall marketing strategic goals.
• Experience working independently and establishing priorities to meet multiple deadlines, organize work flow and work with minimal general direction.
• Experience with Adobe Acrobat; MS Word, Excel & PowerPoint; website CMS experience, bulk email content (such as Constant Contact) experience; CRM (such as Microsoft Dynamics) experience.

Minimum Knowledge, Skills, and Abilities (KSA) :

• Ability to strategically design, create and execute a marketing strategy that follows a complex marketing implementation plan involving multiple parties, timelines and delivery systems.

PREFERRED QUALIFICATIONS

Preferred Education/Experience:

• Ability to strategically design, create and execute a marketing strategy that follows a complex marketing implementation plan involving multiple parties, timelines and delivery systems.

Preferred Knowledge, Skills, and Abilities (KSA) :

• Ability to create marketing strategy that incorporates the mission, vision and business goals of the International Law Programs, the UC Davis School of Law, and the University of California, Davis.
• Demonstrated understanding of current, effective marketing strategies for a worldwide audience
• Outstanding communication skills including the ability to communicate effectively and positively with foreign clients such as students, alumni, faculty, vendors, consultants, etc.

SPECIAL REQUIREMENTS

Background Check

This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.

The University of California has implemented a SARS-CoV-2 (COVID-19) Vaccination Program SARS-CoV-2 Vaccination Policy (ucop.edu) covering all employees. To be compliant with the policy, employees must submit proof of vaccination or a University-approved exception or deferral.

Diversity, Equity, Inclusion and Belonging

At UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don't just maintain - we improve.

We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground. The most comprehensive solutions come from the most diverse minds and you belong here.

As you consider joining UC Davis, please explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education, and our latest efforts to outgrow the expected.

The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.

Salary Range

$81,000.00 - $160,600.00 /annual (budgeted salary: $81,000.00 - $120,800.00 /annual)

No. of Positions

1

Appointment Type

Career

Percentage of Time

100%

Shift Hours

Manager will advise

Location

Davis, Ca

Union Representation

No

Benefits Eligible

Yes

Apply by Date

02/14/2023


To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucdavis/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=7&JobOpeningId=48384&PostingSeq=1

The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.





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