Assistant Vice President for System Brand Marketing

Online applications must be received before 11:59pm on:
January 19, 2026
If a date is not listed above, review the Applicant Instructions below for more details.

Available Title(s):
1410-NN_ADMINPRO - Assistant Vice President

Business Title:
Assistant Vice President for System Brand Marketing

Employee Type:
Admin. Professional

Position Details:

The Opportunity:

The Assistant Vice President (AVP) for System Brand Marketing serves as the Washington State University (WSU) system's senior brand and marketing strategist. In partnership with the Assistant Vice President for Strategic Communications, the AVP for System Brand Marketing will be responsible for advancing WSU's reputation, visibility, and engagement across Washington and beyond.

Reporting to the Vice President for System Communications and Strategy, the AVP leads enterprise-level brand marketing strategy, creative direction, and integrated campaign execution that elevate the university's priorities.

The AVP provides leadership for brand management, creative services, digital marketing, and market research, ensuring that all expressions of the WSU brand are consistent, contemporary, and compelling. The position collaborates closely with partners across Enrollment Management, Advancement, Athletics, and academic units to position WSU as a national leader among modern land-grant institutions.

Additional Information:

This is a full (100% FTE), permanent position. This position is overtime exempt.

Monthly Salary: $15,000-$20,000 | Commensurate with experience and qualifications

In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate's current experience, education, skills, and abilities related to the position.

Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation.

Required Qualifications:

• A Bachelor's degree in a related field and eight (8) years of progressively responsible experience in the appropriate administrative/professional area. A Master's degree in a relevant field may be substituted for up to one (1) year of the required experience. A Juris Doctor degree may be required for selected positions. Any combination of relevant education and professional experience may be substituted for the educational requirement on a year-for-year basis.
  
• A minimum of 8 years of progressively responsible experience in brand marketing or strategic communications, including at least 3 years in a leadership role.
  
• Proven ability to develop and execute integrated marketing strategies in large, complex organizations.
  
• Demonstrated success in leading creative teams an managing agency relationships.
  
• Strong analytical and strategic-thinking skills with a deep understanding of digital marketing and data-driven decision-making.
  
• Excellent writing, presentation, and interpersonal communication skills.
  

Preferred Qualifications:

• A Master's degree in marketing, communications, or business.
  
• Experiences in higher education or a mission-driven organization with a multi-campus structure.
  
• Knowledge of Washington State University's land-grant mission and statewide impact.
  
• Expertise in market research, brand positioning, and digital transformation initiatives.
  

Position Sponsorship Eligibility: Not eligible for work visa sponsorship

About University Marketing and Communications - For more information about the great work we are doing and to find our mission and values, please visit our website: University Marketing and Communications Webpage

Department Name: University Marketing and Communications

Location: Pullman, WA - hybrid availability

Application Instructions: Applicants must upload the following required documents to their online application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.

1) Resume
2) Cover Letter

3) A redacted example of measurement (a case study, campaign performance summary, or example of how results were measured)

External candidates, upload all documents in the 'Application Document' section of your application.
Current WSU Employees (internal candidates), before starting your Workday application, please use these instructions to update your education and experience in your worker profile in Workday. Internal candidates, upload all documents in the 'Resume/Cover Letter' section of your application.

Documents may be submitted as one file or separate files. Applicants are encouraged to upload as a PDF, if possible.

Reference contact information will be requested later in the recruitment process through Workday.

Background Check: This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34, engages in law enforcement, requires security clearance, interacts with WSU students in a counseling or advising capacity, has access to personal identifying and/or financial information, unsupervised access to university buildings/property, or other business-related need. A background check will not be completed until an initial determination of qualification for employment has been made.

Time Type:
Full time

Position Term:
12 Month

Washington State University encourages all qualified candidates to apply, including members of the military and veterans, and persons with disabilities.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or hrs@wsu.edu.

Notice of Non-Discrimination

In matters of admission, employment, housing or services, or in the educational programs or activities it operates, WSU does not discriminate or permit discrimination by any member of its community against any individual on the basis of sex, race, color, national or ethnic origin, physical disability, mental disability, sensory disability, use of a trained service animal, age, religion, creed, genetic information, marital status, sexual orientation, gender identity, protected veteran status, honorably discharged veteran, member of the military, or immigration or citizenship status except as authorized by federal or state law, regulation, or government contract.

Inquiries about the application of federal and state laws and regulations (including inquiries regarding the application of Title IX, ADA/Section 504, and implementing regulations), as well as reports and complaints of discrimination and harassment, can be made verbally or in writing to WSU's Compliance and Civil Rights, the Department of Education's Office of Civil Rights, or both.

More information, resources, and contact information are available here: https://ccr.wsu.edu/notice-of-nondiscrimination/

To apply, visit https://wsu.wd5.myworkdayjobs.com/en-US/WSU_Jobs/job/Pullman-WA/Assistant-Vice-President-for-System-Brand-Marketing_R-14440

Washington State University is an Equal Opportunity/Affirmative Action Educator and Employer.







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