504861 - Marketing and Communications Specialist (Public Affairs/Communication Specialist III)
California State University, Fullerton
Location: Fullerton, California
Internal Number: 2504656
504861 - Marketing and Communications Specialist (Public Affairs/Communication Specialist III)
Classificaiton: Public Affairs/Communication Specialist III Department: Parking and Transportation Sub-Division: AVP Business and Administrative Services Salary Range: $4,104 - $7,425 per month Appointment Type: Ongoing Time Base: Full-Time Work Schedule: Monday Friday, 8:00 AM 5:00 PM
About CSUF: Standing on 241 acres at the heart of Southern California, the university was founded in 1957 and has grown into a population of over 39,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to Californias revolving work force needs. At California State University, Fullerton we strive for continual improvement of students, staff, faculty and administrators through orientations, training programs and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, CSUF Garden Grove Center, Fullerton Arboretum, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.
Job Summary: It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University's mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.
About the Position: The Office of Parking and Transportation is committed to providing services and alternatives to the CSUF community that mitigate parking and traffic congestions, improve air quality, reduce emissions, and promote personal health and well-being. We are seeking an exceptional individual to join our team as a Communications and Marketing Specialist (Public Affairs/Communication Specialist III). The ideal candidate in this role should have a positive attitude and an active, energetic mind that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.
The Communications and Marketing Specialist for Parking and Transportation Services, coordinates the communications and marketing strategies in support of the department's overall goals. Under the general direction of the Director, the Communications and Marketing Specialist is responsible for independent performance of the department's communications and outreach. Responsible for the oversight and lead coordination of external and internal marketing efforts for the department, media relations, community outreach, web communications, and publication functions. Oversees design and execution of the marketing plan and all department marketing materials to increase awareness of programs and providing timely updates to the campus community. Responsible for overseeing the department's web marketing and social media strategy. Develops and administers social media accounts to inform campus employees, students, and visitors. Communicates efforts by creating and delivering the appropriate media messages. Prepares all department publications and maintains oversight of the department website. Develops internal stories to be communicated to external constituencies. Ensures consistency of brand presentation across programs, aligned with division and university branding strategies. Uses analytics to track the effectiveness of projects. Educates administrators and staff regarding effective marketing practices. Serves as the department liaison to other university departments such as Strategic Communications, to ensure that university activities support the desired brand presentation. Oversees internal communication, which includes ensuring employees within the department are kept informed of goals and updates by using an internal communication strategy through several channels such as meetings, internal emails, and newsletters. Responsible for department's organizational strategy to ensure University, Division, and Department goals achieved. Oversees process improvement efforts to ensure effective practices. Creates and updates standard operating procedures for department processes. Oversees department projects by creating effective timeline, communicating and delegating tasks, following up with team, and ensuring project stays on track and is completed. Position requires significant collaboration, both internally and externally. Responsible for ensuring communications and process are inclusive, promotes engagements, and ensures Diversity Equity and Inclusion strategies are incorporated. Engages in department and University Diversity, Equity, and Inclusion efforts. Other duties as assigned.
Essential Qualifications: Bachelors degree of the equivalent from an accredited four-year college or university in a related field. Two years of related professional or technical experience. Knowledge of the fundamentals of public affairs and/or media relations, as well as some exposure to marketing and marketing research. Possession of strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles. Ability to develop themes and concepts and oversee the creation of content and communication materials. Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns. Working knowledge of appropriate use of statistical techniques. Possession of expert-level networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media. Possession of expert writing and editorial skills, as well as demonstrated organizational skills.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Preferred Qualifications: Masters degree or the equivalent from an accredited college or university in English, journalism, public relations, communications or a related field. A minimum of four years of editing, writing, journalism, public relations, communications or marketing experience. Prior relevant work experience in higher education. Knowledge of university policies, procedures, organizational structure, and protocol. Knowledge of personal computer systems (PC platform), word processing (Microsoft Word), web content management programs, email and internet programs, and AP style guidelines. Knowledge of Adobe Acrobat, InDesign, and Photoshop. Ability to adapt to and embrace new technologies.
Additional Information: California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators and faculty thrive. Individuals interested in advancing the Universitys strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
Multiple positions may be hired from this recruitment based on the strength of the applicant pool.
If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as Graduate Assistant, Teaching Associate, Instructional Student Assistant or a Student Assistant position.
Regular attendance is considered an essential job function.
Employee/applicant who submits an application for a position may be required to successfully complete job related performance test(s) as part of the selection process.
Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.
California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).
CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to hr.fullerton.edu
California State University, Fullerton is a major regional university in a vital, flourishing area that includes Orange County, metropolitan Los Angeles and the expanding Inland Empire. The beautiful, 236-acre campus is set in Fullerton in north Orange County, about 25 miles from downtown Los Angeles and about 21 miles from nearby beaches. Cal State Fullerton has more than 37,000 students and approximately 1,800 full and part-time faculty members. The University offers 107 degree programs in eight colleges. Accredited by the Western Association of Schools and Colleges, CSUF is fourth in the nation for the number of bachelor's degrees awarded to minority students and first in California for the number of bachelor's degrees awarded to Hispanics.The University is one of the 23 campuses in the California State University System. Since the campus opened, CSUF has awarded degrees to more than 215,000 graduates. Many are leaders in business, government, education, and the arts.