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Position Summary: The Manager, Digital Marketing supports and executes MultiCare's digital marketing strategies in collaboration with our system, regional and network marketing teams. Enhances brand awareness in the digital space and drives website traffic to acquire leads/customers. Collaborates with internal and external partners to deliver strategic and effective marketing campaigns and programs to meet goals of volume, market share and other metrics. Position is responsible for managing the day-to-day consumer volume-driving activities as well as the advertising strategies and tactics to grow the brand, patient loyalty and service line volumes for the system. Leads a team to develop and implement digital marketing tactics and campaigns to help grow clinical volumes for MultiCare Health System, raise awareness about MultiCare Health System clinical services and enhance reputation both locally and nationally.Develops strategic recommendations that reflect both the knowledge of each service line's business and objectives, as well as creative thinking to continuously drive the business; proactively share ideas and recommendations with marketing leadership and service line team members.Develop strategic plans for display, remarketing and paid social advertising and drive the execution of these campaigns both in-house and with agency support.Collaborate with marketing team on customer journey mapping, creating a meaningful experience across all campaigns.
Minimum Requirements: Ten (10) years of experience working in a marketing, digital marketing or ecommerce
Education/Licenses/Certifications: Bachelor's degree in Business, Marketing or related field
Position Type: Full-Time Regular Full Time Employee: YesPrimary Shift: Day Work Schedule: Day
MultiCare is a not-for-profit health care organization with more than 20,000 team members, including employees, providers and volunteers. MultiCare has been caring for our community for well over a century, since the founding of Tacoma’s first hospital and today is the largest community-based, locally governed system of health in the state of Washington, serving communities across Washington and Northern Idaho.
MultiCare’s comprehensive system of health includes numerous primary care, urgent care and specialty services — including Mary Bridge Children’s Hospital & Health Network; MultiCare Indigo Urgent Care; Pulse Heart Institute; MultiCare Medical Associates, affiliated physicians; MultiCare Rockwood Clinic, the largest multispecialty clinic in the Inland Northwest region; and MultiCare Connected Care, our Accountable Care Organization.
Eleven hospitals complete the organization: Allenmore Hospital, Auburn Medical Center, Capital Medical Center, Covington Medical Center, Deaconess Hospital, Good Samaritan Hospital, Mary Bridge Children’s Hospital — the Puget Sound region’s only children’s hospital and state-designated Level II Pediatric Trauma Center for Western Washingt...on — Navos Behavioral Health Hospital, Valley Hospital, Tacoma General Hospital — which is home to the South Puget Sound region’s only Level IV Neonatal Intensive Care Unit — and Wellfound Behavioral Health Hospital.
Our core values of Respect, Integrity, Stewardship, Excellence, Collaboration and Kindness, serve as our guiding principles and impact every aspect of our organization, including how we provide patient care and what we expect from each other.
MultiCare is also proud of our commitment to workforce diversity and culturally competent care. This commitment is led by our CEO and supported through employee education and community outreach.