Position Summary:

• Responsible for the development and implementation of a cohesive and differentiating communications and marketing strategy from concept to creation to delivery. 
• Cultivates data-driven, high-impact, and results-oriented marketing practices in order to enroll an increasingly high-achieving and diverse student body. 
• Advances and executes marketing and communication tactics that serve to engage and enhance relationships with target audiences including future students applicants, admitted students, enrolling students, parents, counselors and other educators, as well as internal constituents. 
• Establishes metrics-oriented accountability through analytics to ensure continuous improvement of activities and alignment with enrollment goals. 
• Identifies and leverages market trends, proactively infusing Undergraduate Admissions' marketing strategy with contemporary forms of communication and outreach. 
• Leads, supervises, and develops a team of professionals, and oversees the Marketing & Communications budget. 

Minimum Education and Experience:

• Bachelor's degree in marketing, communications, public relations, or related field. 
• A minimum of eight years of experience in marketing/communications, preferably in higher education or another non-profit setting. 

Required Knowledge, Skills, and Abilities:

• Visionary and energetic, the successful candidate will have excellent interpersonal, verbal, written, and supervisory skills, and foster a collaborative and creative culture in a diverse environment. 
• Superior project management, multi-tasking, and operational planning abilities. 
• Demonstrated ability to develop and use analytics in decision-making.   
• Exceptional understanding of how to effectively utilize contemporary content systems to enhance brand strategy.

Preferred Qualifications:

• Master's degree
• Experience in higher education. 
• Experience working with diverse populations of students, staff, and faculty desired.

Posting Number: 21ST2668

Location: Busch (RU-New Brunswick)