Develops and executes more than 20 journal marketing plans annually, with guidance from the Associate Marketing Director.
Collaborates with publishers, journal office partners, and the Associate Marketing Director to identify a journalâ™s communications needs, which may include driving submissions, increasing usage, improving circulation, or earning publicity.
Recommends and implements the most effective marketing strategies for achieving a journalâ™s communications goals.
Manages journal marketing budgets, including the selection and submission of allocations and timely reconciliation.
Manages journal-specific publicity activities, including hiring freelance writers, article recommendations, press release distribution, and media list maintenance.
Plans representation at conferences to ensure journals reach the appropriate academic audiences.
Travels to, and represents the Journals Division and the Press at academic conference exhibits.
Coordinates with the Senior Marketing Analyst to report on marketing metrics, key performance indicators, and communications activities for ad hoc and annual reports.
Manages external print, design, and promotional vendors to ensure timely and accurate delivery of marketing material.
Collaborates with the Books Division to recommend and execute cross-promotional activities.
Performs web updates using a content management system or basic html.
Completesgraphic design tasks for marketing material updates.
Creates and distributes mass marketing emails.
Event and reception planning.
Provides leadership for recurring annual communications projects including production of the Journals Division Catalog and brochures, journal rankings announcements, advertising for library conferences and audiences, developing new marketing collateral, and updating division wide design and marketing assets.
Coordinates reviews and edits, schedules production, selects design assets, manages vendors, and adjusts deadlines for annual communications projects.
Additional communications projects will be assigned by, and completed in consultation with, the Associate Marketing Director.
Manages a student worker.
Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
May train the work of lower level marketing staff.
Performs other related work as needed.
A minimum of five years of related experience. Â Â
Experience in marketing directly related to scholarly publications or higher education.
Technical Skills or Knowledge:
Basic web editing skills.
Experience with the Adobe Creative Cloud.
Understanding of the library market.
Knowledge of database, word processing, and spreadsheet software.
Excellent verbal and written communication skills.
Attention to detail.
Respond quickly and appropriately to emails and queries.
Work as part of a team.
Work independently with a high degree of initiative.
Work on multiple projects simultaneously, set priorities, and meet deadlines.
Manage stressful situations.
Represent organizations positively to internal and external clients.
Set up and break down exhibits at academic conferences.
Cover Letter (required)
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