The manager should have a deep knowledge of developing trends in digital marketing and communications and user behavior, with strong systems thinking capabilities and solid understanding of emerging business models and what is coming next in digital media. A key component of the position is strong project management skills, including budgetary skills and the ability to handle multiple projects and priorities at once.
The ideal individual must understand digital technology and how it can be leveraged to deliver marketing and communications results for the Siteman Cancer Center, including clinical volume growth, research communications, public and community education, fundraising and brand advancement locally, regionally and nationally.
Primary Duties & Responsibilities
Coordination of all marketing activities related to major clinical programs and new initiatives as defined by the Chairman. Specific responsibilities include: development of marketing plans; development of marketing budgets.
Coordination of advertisements and media communication related to new faculty, new clinical practice offices and/or new clinical programs and initiatives.
Coordinate the creation and design of the Departmentâ™s web page as a key component of the Departmentâ™s overall marketing strategy.
Work with technical support staff on the Washington University Manual of Medical Therapeutics.
Work with the technical support staff to update and maintain the web page.
Media Relations and Representation
All of these functions are to be performed in conjunction with the Medical School Public Affairs Office.
Serve as Communication Coordinator for the Department.
Serve as Liaison with Medical School Public Affairs, BJH and BJC Media offices.
Serve as information clearing house for developments in Research, Teaching and Clinical Care activities passing on to Medical Public Affairs any information that could increase the Departmentâ™s local, national and international media coverage.
Maintain awareness of Stark regulations and complies with regulations in all referring relationship development activities.
Maintain market research information via a database of Department sub-specialty practices within the local and regional geographic area.
Maintain market data on general trends in the healthcare market.
Marginal or Non Essential Functions
Promote and maintain network of contacts with Washington University Medical Center and the University.
Other duties as assigned by your supervisor.
Five to seven years of experience.
Exercises discretion and independent judgment effectively in decision making processes and planning.
Masters excellent oral and written skills.
Communicates in an amiable yet effective manner.
Maintains a professional demeanor with faculty, administrative and clerical personnel as well as with physicians and contacts at other institutions.
Ability to exercise diplomacy essential.
Gathers and analyzes information in a proficient and creative manner.
Literate in personal computers and related software.
Ability to translate computer abilities to productivity gains.
Understanding of current and emerging best practices.
Experience working with responsive design, mobile technology and search engine marketing; experience working with consultants on website development from research to launch.
Exceptionally strong analytical skills and proven capability to use data to drive business decisions and marketing optimization.
Experience managing social marketing channels.
Previous experience in leading a team of technical digital marketing professionals.
Experience with managing budgets and having a proven record of demonstrating strong return on investment.
Ability to prioritize and manage multiple activities, deadlines and deliverables simultaneously.
Equivalent of Bachelorâ™s degree in Journalism, English or Communications or related field.
Five years or more of related experience.
$55,600.00 - $94,900.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.