Director of Athletic Marketing - Western Kentucky University
Western Kentucky University
Location: Bowling Green, Kentucky
Internal Number: 136407
Location: Bowling Green, KY Category: Staff Posted On: Tue Sep 7 2021 Job Description:
Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Director of Athletic Marketing. This is a 12-month, full-time position. This position will report directly to the Associate Athletics Director for Marketing, Promotions and Tickets. Applicants must have a commitment to and responsibility for adhering to all rules and regulation of WKU, Conference USA and the NCAA.
Primary Job Duties and Responsibilities:
The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.
Assist with managing the daily operations of the marketing office, including but not limited to: developing and coordinating marketing and promotional efforts for WKU's 16 intercollegiate sports, executing game day and halftime promotions, coordinating special events, overseeing staff and the WKU street team, graphic design, social media marketing, fulfilling sponsorship elements, and other duties as assigned
Assist with managing all advertising trade and media buys with local television, radio and print media as well as all social media advertising
Manage all digital advertising efforts and partnerships
Manage and direct all marketing efforts for WKU Men's Basketball to include: advertising, fan experience, in-game promotions, game scripts and communication to fans and donors about Hilltopper Athletics.
Manage the in-game experience for WKU Football and assist Associate AD with all marketing efforts for Football
Assist with the management of the marketing budget and all expenditures associated with marketing/promotions
Implement season and individual ticket campaigns that produce revenue and cultivate interest and support from University groups, local businesses and the Bowling Green community
Coordinate with media-rights holder to execute sponsored promotions
Performs other related duties as assigned by Associate Athletics Director for Marketing, Promotions, and Tickets
Knowledge and Skills Considered Essential for Success:
Highly motivated, detail oriented, excellent interpersonal skills and have excellent communication skills
Demonstrate strong writing and interpersonal skills
Proficiency in Adobe InDesign and Photoshop
Knowledge of relevant University, Conference, and NCAA rules and regulations
Strong interpersonal and communication skills including the ability to effectively interact with individuals at all levels of the University and favorably represent the institution with external constituents
Ability to investigate, analyze and draw appropriate conclusions to problems and issues
Skills in examining and re-engineering operations and procedures, formulating policy and developing and implementing new strategies and procedures
Initiative, self-discipline, confidence and charisma to lead, encourage and challenge a team of subordinate staff
Ability to develop and effectively deliver presentations
Minimum of 3 years of experience within intercollegiate athletic and/or professional sports organization.
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO). To request an accommodation, report/express a complaint, or ask questions regarding WKU''s Discrimination and Harassment Policy (#0.2040), please contact Mr. Joshua Hayes, EEO Director/Title IX Investigator/University ADA Coordinator, via email at [email protected] or by phone at (270) 745-5121.
The University is also required to investigate complaints of sex and gender-based harassment, also a form of discrimination, and has designated the Title IX Coordinator as the individual responsible for coordinating the investigation and response to such complaints. The Title IX Coordinator for the University is Ms. Deborah Wilkins, who can be contacted via email at [email protected] or by phone at (270) 745-5396. Additional information regarding Title IX is accessible via WKU''s https://www.wku.edu/titleix/ website.
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.