We are searching for a forward-thinking Marketing Manager – Brand Strategy & Innovation to elevate our digital presence, drive direct bookings, and shape the future of hospitality marketing through creativity, technology, and AI-powered strategy.

This role blends storytelling, digital advertising, data analytics, and content creation to showcase one of Southwest Florida’s premier hotels.

Key Responsibilities

Digital Strategy & Performance

• Develop and optimize digital campaigns across social, email, and web.
• Use AI tools for segmentation, personalization, and automation.
• Track KPIs and provide monthly performance dashboards.

Social Media Leadership

• Create platform-specific content for Instagram, Facebook, LinkedIn, TikTok.
• Maintain editorial calendars and content workflows.
• Leverage analytics and social listening for continuous improvement.

Brand Storytelling & Creative Content

• Produce and manage multimedia content: video, reels, graphics, blogs.
• Ensure brand consistency across all touchpoints.
• Partner with Sales, Catering, and Events to highlight onsite experiences.

Website, SEO & Listings

• Support optimization of Hilton.com, Google Business Profile, TripAdvisor.
• Apply SEO best practices to increase organic visibility.

Paid Media & Advertising

• Build and manage paid digital campaigns (Google Ads, Meta Ads).
• Align campaigns with Hilton corporate digital initiatives.

Innovation & Emerging Tech

• Research and apply new marketing technologies.
• Propose creative, competitive campaigns for brand differentiation.

Cross-Department Collaboration

• Work closely with Sales, Catering, and Front Office teams.
• Lead or oversee freelancers, interns, or creative partners when assigned.

Required Qualifications

• Bachelor’s degree required.
• Minimum 12 months of experience in digital marketing or related field.
• Experience with Google Ads, Meta Business Suite, Canva.
• Strong storytelling, copywriting, and visual design ability.
• Hospitality or luxury lifestyle marketing experience preferred.
• Familiarity with AI in marketing is highly valued.
• Must reside in or near Collier County, Florida.

About Hilton

Cooper Hotels has been a leader in the hospitality industry for over 60 years. We believe that equitable compensation, opportunities for professional development and advancement and outstanding benefits for our team members will result in fulfilling careers - and ultimately superior guest satisfaction at our hotels.

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