The Marketing Coordinator supports and maintains key communications efforts, including project management, the website, social media, email marketing, cross-platform analytics, and more. This team member executes strategies focused on increasing awareness of the association's programs, services, and campaigns.
This position is an integral member of the Marketing & Communications Department and collaborates within and across departments to fulfill organizational goals and milestones. Specifically, the Marketing Coordinator works to implement the association’s strategic initiatives, ensures the execution of high-quality marketing strategies within a defined timeframe, as well as identifies opportunities to increase effectiveness, deliverability, responsiveness, and utilization of all marketing efforts.
ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.
Assist in creating marketing strategies that align with association strategy.
Coordinate marketing schedules and deadlines (utilizing efficient processes and organization) ensuring all projects adhere to the schedule and required specifications. Update team members as necessary.
Coordinate, edit, and disseminate email campaigns to support association programs and initiatives, including newsletters, automated/triggered messages, and event promotions. Includes creating/identifying appropriate audiences and member segments. Assist Designer with necessary edits in the multi-channel marketing platform.
Serve as a point of contact for contracted marketing partners, ensuring effective communication, coordination, and alignment on deliverables.
Translate performance data into recommendations and plan for revising email marketing and social media efforts. Use KPIs of current email marketing platform and other reporting technology to develop revised campaigns to increase open and click rates. Include effective benchmarks (best practices).
Track movement and success of specific marketing goals for department.
Leverage AI tools and emerging technologies to enhance content creation, campaign efficiency, and data insights—while actively staying informed about innovations shaping the marketing landscape.
Structure reporting and present marketing recommendations to Manager/Director and other internal departments as needed.
Contribute to the development of thoughtful and engaging content strategy.
Utilizing the most current information, ensure the website reflects up-to-date details.
Create budgets for all initiatives pertaining to the Marketing & Communications Department. Determine pricing of jobs, approve add-ons, verify incoming finished work (including quality assurance and quantity), disperse and store, and code invoices on finished projects.
Monitor key CPE event registration numbers and reference prior data trends to identify metrics for measuring success in terms of event related marketing efforts.
Stay informed on emerging online communications tools, social media trends, and best practices.
Support routine maintenance and cleanup of email list.
Schedule regular interdepartmental meetings focused on strategic conversation between team members.
Provide administrative support to Manager/Director and teammates as needed.
DEMONSTRATED QUALIFICATIONS
Bachelor’s degree in business, marketing, communications, or comparable field required. Minimum of 2 years of professional work experience in marketing/communications or related area. Knowledge and experience in a professional association environment preferred.
Experience managing several projects simultaneously in a fast-paced environment.
Ability to identify opportunities for process improvements and efficiencies, including leveraging AI platforms.
Advanced knowledge of Microsoft Office and WordPress (or other CMS). Some HTML knowledge: ability to troubleshoot simple HTML errors.
Familiarity with HubSpot (or another e-marketing platform) is preferred.
Video knowledge is a plus.
CORE COMPETENCIES
Treats people with respect; keeps commitments; inspires trust; works with integrity; upholds organizational values
Exhibits confidence in self and others; inspires and motivates others to perform; influences actions and opinions in service of the company’s goals; takes initiative
Develops strategies to achieve organizational goals; understands the organization’s strengths and weaknesses; analyzes the market and competition
Identifies and resolves problems in a timely manner; can generate creative solutions; synthesizes complex and diverse information; uses analytical skills
Listens well, maintains confidentiality, open to others and tries new things, focuses on solving conflicts not seeking blame, appropriately assertive
Balances team and individual responsibilities; exhibits objectivity; contributes to team success; supports other individuals’ efforts to succeed; able to build morale and group commitment
COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
NCACPA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Diversity is more than a commitment at NCACPA—it is the foundation of who we are, what we do, and who we serve. We strive to foster a culture of inclusivity for all, are focused on equality, and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us, and the members of the profession we serve, different.
CRITICAL THINKING AND REASONING ABILITIES The ability to carefully examine information, and then understand what it means, and what it represents. Capacity to apply common sense understanding to carry out instructions given in written, oral, or diagram form. Problem solving is another crucial critical-thinking skill that involves analyzing a problem, generating and implementing a solution, and assessing the success of the plan.
TECHNOLOGY
A baseline understanding of current technology to include devices, Word and spreadsheet applications, proficiency with email, tele- and videoconferencing, and information security and cybersecurity awareness.
LANGUAGE SKILLS
Strong listening and verbal skills. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, procedure manuals, and member communications. Ability to effectively present information to and respond to questions from groups of managers, members, clients, customers, and the general public. Ability to respond to common inquiries, requests, or complaints from members of the Association.
PHYSICAL DEMANDS The physical demands described here are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the essential functions described.
While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee may periodically be required to lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
While performing the responsibilities of the job, these work environment characteristics are representative of the environment the job holder will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.
The noise level in the office work environment is usually quiet to moderate. The passage of employees through the work area is average and normal.
This description reflects management’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.
About North Carolina Association of Certified Public Accountants
From 20 members to more than 12,000, we’ve grown quite a bit in our 100+ years! For over a century, NCACPA’s primary focus has been providing superior service to CPAs and accounting professionals. With guidance from the NCACPA Board of Directors, committees, local areas, and established strategic plan, we continue to successfully serve the accounting profession and community.
We’re dedicated to monitoring changes within the profession and ensuring members receive necessary resources and updates.
To fulfill our mission (of enhancing the accounting profession and the community it serves through advocacy, connections, education, and resources), our 30+ committees, task forces, and advisory groups regularly interact with the North Carolina State Board of CPA Examiners, North Carolina General Assembly, American Institute of Certified Public Accountants, Financial Accounting Standards Board, Internal Revenue Service, and other regulators who shape state and national accounting standards.
