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Senior Associate, People of Purpose Programme Manager, Group Strategic Marketing & Communications
Business Function Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition. People of Purpose (PoP) is DBS' corporate volunteerism movement, which seeks to enable employees to create an impact in the communities by volunteering their time, skills and resources. The focus areas of the bank have been in the areas of elderly, environment and education - along with these, we have also been


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