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Marketing Analyst
Primary Purpose Oversee the adoption of analytics across marketing campaigns, channels and funnel; work with marketing leadership team to develop use cases, identify KPIs and own analytical outcomes – reports & recommendations - to drive marketing performance and ROMI; lead and participate on cross functional project teams. Identify and develop best practices, insights and recommendations for current business operations. Essential Functions/Responsibilities Own reporting and insights to identify and evaluate opportunities to drive funnel conversion Use customer centric data analysis, data visualization, segmentation a
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