Posted: 06-May-26
Location: Princeton, New Jersey
Type: Full Time
Salary: $60,000 - $80,000
Salary Details:
Preferred Education:
Princeton Academy of the Sacred Heart in Princeton, New Jersey is an independent Sacred Heart school for boys in Junior Kindergarten through Grade 8. We are currently seeking a full-time Marketing and Communications Manager to oversee the marketing and communication activities of the school.
The Marketing and Communications Manager ensures that the school has a highly effective website to attract new candidates and works to ensure that internal families receive clear messaging and updates from the school. They work closely with the School Leadership Team to execute initiatives and events, such as Admissions Open Houses and Advancement events. Additionally, they are responsible for updates to the website and social media platforms including Facebook, Instagram, and LinkedIn. They oversee the development of ads, banners, and marketing materials for Admissions and Advancement.
Rooted in the more than 200-year tradition of the Society of the Sacred Heart, the mission of Princeton Academy is to develop young men with active and creative minds, a sense of understanding and compassion for others, and the courage to act on their beliefs. Princeton Academy has established itself as an outstanding school for boys that educates the whole child: intellectually, spiritually, morally, socially, emotionally, and physically.
Specific duties and responsibilities of the Marketing and Communications Manager include:
- Serve as the lead storyteller ensuring all communications reflect the School’s mission, voice, and brand; overseeing the strategic vision, day-to-day operations, and brand messaging of marketing at Princeton Academy of the Sacred Heart. Create compelling stories and visuals that highlight the school’s academic, extracurricular, and community offerings, showcasing the value of a Princeton Academy of the Sacred Heart education.
- Develop a comprehensive multi-tier marketing plan to support the individual initiatives across various divisions and departments, including Lower School, Middle School, Admissions, Advancement, Athletics, etc.
- Develop content across multiple platforms, including the school’s website, social media, print materials, and email communications.
- Develop and manage marketing materials and campaigns aimed at attracting prospective students, families, and donors, ensuring alignment with the school’s mission and values.
- Own the structure and content of the school website. Manage and maintain the school’s Finalsite website to ensure alignment with current digital trends and best practices. Responsibilities include ongoing content updates, photography refreshes, and functionality improvements.
- Manage social media accounts and engage with current and prospective families, alumni, and the community to maintain a positive and consistent online presence. Meet with Social Media Associate to plan the social media calendar of posts on a weekly basis.
- Support internal and external communications. For example, responsible for creating a calendar of internal communications. Sending all necessary communications to current families and alumni on designated dates. Draft and email weekly announcements to current families.
- Draft press releases, newsletters, and media outreach materials that help promote Princeton Academy of the Sacred Heart’s image and public relations efforts.
- Digital Advertising Oversight. Oversees digital advertising efforts across platforms such as Google Ads, Google Business Profile, and Niche, defining platform mix and strategy based on approved budgets, audience targeting, and performance metrics.
- Collaborate with the Director of Enrollment Management and the Advancement Team to ensure that all promotional materials and messaging are aligned with our school’s strategic goals. Assist in the promotion and execution of special events.
- Work collaboratively across the School’s Leadership Team including: Admissions, Advancement, and Alumni Relations, leading to increased engagement and enrollment.
- Work closely with the Board of Trustees and participates in the Marketing and Enrollment Committee monthly meetings.
- Monitor the effectiveness of marketing campaigns and strategies, utilizing data and analytics to assess reach, engagement, and conversion rates, and to make recommendations for improvements. For example, Finalsite website performance audits—including analytics (Google Analytics, heatmaps, visitor journeys) and key performance indicators (KPIs)—will guide ongoing optimization efforts, with a focus on UI/UX best practices and increasing website traffic.
- Perform other duties as needed.
Qualifications:
- Proficient in Finalsite website platform.
- Strong computer skills; experience with Google Apps (Gmail, Calendar, Docs, Sheets, Forms), social media platforms, website development, and digital marketing/advertising.
- Bachelor's degree and 5 to 7 years of progressively responsible experience in strategic marketing and communications.
- Ability to function with a high level of competency and comfort with the School Leadership Team and Board of Trustees.
- Excellent communication skills, both oral and written.
- Entrepreneurial inclination and capacity for hard work within an intensely goal-oriented and collaborative environment.
- Experience working in a fast-paced environment which requires great time-management skills and the ability to prioritize assignments.
