About Northeastern: Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locations-in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant-are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs- in a variety of on-campus and online formats-lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity: The Executive Director of Engagement and Marketing will serve as the chief engagement and marketing lead for the EDGE. As a senior leader, he/she will be responsible for creating and overseeing an integrated strategic engagement, marketing and communications effort to promote and advance a clear and cohesive identity for EDGE managed initiatives that align and follow Northeastern University's brand identity and its values, and also elevate the visibility of EDGE collaborations with college, corporate partners, and the programs at national and international levels. This position is the primary liaison with central MarComm at Northeastern and works collaboratively with all units in the OTC to find ways to effectively meet the marketing and engagement needs for EDGE.
Primary lead for creating and working with program managers to create unique and strong learner engagement - with enterprise partners as well as with direct to consumer programs
Leads the design, creation, communication, and distribution of marketing through traditional and digital media in collaboration with central Marketing and Communications
Creative lead for our learning assets. Provides branding guidance for EDGE course and program design
Develops and implements policies and best practices to ensure EDGE managed programs adhere to university brand and maintain the high standards of quality
Works with Campus, College and EDGE leadership to create strategic marketing and media plans and oversees implementation of the plans.
Provides oversight of external service providers for EDGE such as online program partners, agencies, independent contractors, and other University collaborators to ensure quality.
Oversees financial aspects of the marketing and creative projects, including budget responsibilities and allocation of resources.
Provides professional expertise and keeps current with developments in the marketing and communications industry.
Acts as liaison with research firms to provide research, analysis, and analytics to EDGE administrators, as needed.
Acts as a liaison with campus marketing and communications group, OTC communications and consults with other offices or campus officials when appropriate, and is the primary point of contact for marketing and engagement needs for EDGE.
Leads the visual design and branding communications and marketing efforts for the EDGE managed initiatives
Benchmarks and measures effectiveness of marketing and communications, with emphasis on continuous improvement.
Bachelor's degree required, preferably in marketing, advertising, fine arts, business, or media.
A minimum of ten years of experience in higher education communications, particularly marketing, advertising, and media
Must have proven ability to work collaboratively with others in a service unit and provide excellent customer service.
Must have strong project management skills, excellent design and communication skills, and demonstrated print and media skills.
Salary Grade: 14
Additional Information: Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.