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Associate Director, Marketing Optimization / Channels
2021 is an exciting year for Novartis as we accelerate our growth in the digital space! The Associate Director, Marketing Optimization / Channels is responsible for implementing upstream strategic marketing optimization capabilities that support Omnichannel Material Approval Process (MAP), enabling modular content in an agile development approach. Key priorities include defining MAP strategy, execution, and encouraging key growth brand(s), to define asset approval & update process inside existing and new commercial structures, templates, and experimentation strategies; with the long-term goal of learn, iterate, and scale to entire US Pharma business! The successful candidate will have expert knowledge of omnichannel marketing, digital distribution cha


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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