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Marketing Strategist
Job Description⢠Drive end-to-end delivery of behavior change marketing campaigns in a cross-functional, test & learn environment ⓠwith the goal to create and determine most effective campaign strategy (i.e. content, channel, and incentives) ⢠Ensure all campaigns are driven by bold hypotheses, leveraging behavioral economics where possible, with a constant eye on expanding our learning agenda⢠Partner with data scientists, senior management, and marketing clients to develop marketing and testing strategies for multi-channel marketing communications across targeted audience segments⢠Develop and maintain Agile artifacts such as Test Briefs, Hypothesis Backlogs, and Execution Plans⢠Partner with copywriters and graphic designers to develop compelling creat
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