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Marketing Manager
Job Description Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing. Monitors the development of business plans, managing lifecycles, and product positioning in the marketplace. Reduces broad concepts and business strategies into structured product marketing plans. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies. Interacts with engineering, manufacturing and sales to enhance existing product(s) or product line(s). Leads new product definition and business plans with joint departments. Selects, develops, and evaluates personnel to ensure the efficient operation of the function. T


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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