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Local Marketing Manager
职责:     ·主要工作职责及内容:确保在推广周期内,根据市场策略执行相关的推广计划。配合区域销售团队开展学术活,如城市会、院内会和KOL 活动等;和市场部密切配合,确保所有的推广资料,符合产品定位,传递最新的产品信息;对代表进行疾病,产品知识应用,竞争对手信息的培训和沟通,确保信息有效地传递给我们的客户;通过和销售团队的协访,从客户那里得到反馈,并帮助销售解决产品的相关问题以及有问题的重要客户; 维护KOL的关系,建立有效和专业的关系,以支持品牌的医学、市场市场推广,并支持进入医保目录的工作;区域市场预算申请和控制;向中心市场部反馈区域市场情况和竞争对手情况;当全国的策略在区域执行时如需要调整,向公司提供建议。向中心市场部推荐崭露头角的KOLs,便于将来的发展。


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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