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Ethical Digital Marketing Manager
JOB SUMMARYLeads and executes the development of upstream digital marketing planning and execution capabilities across social, mobile, email, online media and web to drive strengthen our capability to engage with HCPs through omni channels, enhance healthcare professionals' affinity to our brands; and ultimately maximize brand recommendation.The job purpose is summarized as belowBuild digital enablers to support a next gen upstream to downstream activation model that drives Ethical leads and NU incrementality Co -work with BM to improve upstream NU retention by delivering personalized consumer journey and to sharpen upstream digital leads gen media strategy with media efficiency to accelerate digital lever's


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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